About Us | The Coaching Masters

Step into the vibrant world of TCM with our exhilarating About page, tailor-made for coaches and aspiring coaches! Unearth a treasure trove of essential insights that shape our very mission, our unwavering values, and the gold standard of our professional ethos. From governance and core competencies to codes of ethics and values championed by The Coaching Masteries (TCM), International Coaching Federation (ICF), and American Board of Neuro-Linguistic Programming (ABNLP), this page is your key to understanding our dedication to coaching excellence. Dive into the details behind each facet by exploring the tabs provided. Let’s embark on the journey as you learn what it means to “Coach Your Way to Freedom“.

The Linkage Between
Coaching And Leadership

Join the world’s

#1 Coaching
Community

Coach your way to freedom

Who Are
The Coaching Masters?

Who Are The Coaching Masters?

We Are The Fastest-growing Online Coaching Community In The World!

Over 8,000 + paying clients from over 85 countries
A Netflix-style subscription with 5,000 + active users
Over $250m predicted income generated for our clients
750+ job quitters & counting
5 Premium courses that have been taken by thousands of people
4.8 Stars on TrustPilot, 4.9 Stars on Facebook, 5 Stars on Google
Combined social media following of 1m+
Accredited by the ICF, ABNLP, IAPC&M, CMA & IPHM
Won the Corporate Vision & Education Awards Two Years Running
Innovative AI & VR Coaching/Education Technology
Global co-working spaces
Online directory for you to find your perfect clients

At The Coaching Masters, we don’t just help people become the best versions of themselves; we change the trajectory of their lives forever by fostering an environment and providing training that creates greater confidence, greater financial security, location independence, and most importantly, we allow them to feel good as they sleep a night, knowing they’re making the world a better place by helping other people through simple yet powerful, coaching techniques and methodologies.

If you’d like to learn how we can help you, then why not check out this video here to find out more with our 15-minute no-cost masterclass that shows how we’ve helped 8,000 people with no experience and no confidence swap their mundane 9-5 for a rewarding and fulfilling career in life coaching!

Is The Coaching Masters
For You?

Would you love to explore what the wonderful world of coaching has to offer?
Do you desperately seek freedom in every part of your life?
Do you wish you could escape the boring 9-5 job?
Would you like to live a freedom-based lifestyle?
Do you want to make a positive impact on the world?

If you answered YES to any of the above, then The Coaching Masters is for you!

Who Is A
Coaching Master?

A Coaching Master is an online life coach with their own online coaching business.
They are able to open up their laptops from anywhere in the world and deliver powerful coaching conversations for their clients, online, via video sessions.
A Coaching Master is a new-age breed of Coach… Younger, sharper, more powerful and more impactful!
A Coaching Master makes an impact in the world.
A Coaching Master seeks freedom in all areas of their life.
A Coaching Master lives fully and unapologetically.

A Coaching Masters Has…

FREEDOM TO THINK HOW THEY WANT
FREEDOM TO FEEL HOW THEY WANT
FREEDOM TO LIVE WHERE THEY WANT
FREEDOM TO BE WHO THEY WANT
FREEDOM TO DO WHAT THEY WANT
FREEDOM TO HAVE WHAT THEY WANT
FREEDOM TO HELP OTHERS HOW THEY WANT

If you ask people in 9-5 jobs, they’ll tell you that what The Coaching Masters are doing is impossible…

Yet, we are living proof that freedom, fun, and fulfilment are real, and we live by example every single day.

Blended Learning

We have a desktop and mobile application that allows you to go from a brand-new coach to the go-to expert in your field. We hit it from all angles and ensure you have everything you need to thrive without the overwhelm.

Connect

Social Networking

Social Media platform with a directory, news feed, messenger function & positive algorithm with no censoring or shadow banning. Creating Unity

Grow

E-Learning

Subscription e-learning self-study video training with additional Accredited live & interactive online workshop-facilitated training experiences with optional bonus virtual reality modules.Ensuring Quality

Meet

Co-working & Events

Global co-working spaces, events, & meet ups across the world, with our first location in Bali, Indonesia moving into the UK, Mexico & Thailand.
Fostering Community

Exchange

Coaching Marketplace

The newer and safer way to exchange education services. Find your perfect coach, teacher or therapist or find your perfect clients without stress.
Providing Security

Connect

Social Networking

Social Media platform with a directory, news feed, messenger function & positive algorithm with no censoring or shadow banning.

Creating Unity

Grow

E-Learning

Subscription e-learning with Accredited live & interactive experiences with virtual reality and artificial intelligence.

Ensuring Quality

Meet

Co-Working & Events

Global co-working spaces, events, & meet ups across the world, with our first location in Bali, Indonesia moving into the UK, Mexico & Thailand.

Fostering Community

Exchange

Coaching Marketplace

The newer and safer way to exchange education services. Find your perfect coach, teacher or therapist or find your perfect clients without stress.

Providing Security

The Real-Life Transformation

The Coaching Masters has taken everything that works well in the industry and turbocharged it. Fresh approaches, the latest tech, great value, supportive training, and actionable materials – all geared up for convenience around our members’ busy lives. We are passionate about providing high-quality training that we know actually works.

We go above and beyond any industry-standard qualification or accreditation because we want people to live their best life in a career in life coaching. We have already achieved this for thousands of people. Why do we do this? Maybe it’s because we push for 110% in everything we do, or maybe it’s because our team have all experienced life journeys that have taught us how to overcome some of our life’s most difficult challenges and use them to not only help ourselves but help others.

Here at The Coaching Masters, we offer a blend of models and frameworks, as well as practical, real-life, experience. The majority of other governing bodies throughout the world train ‘textbook style’ teaching, which we are strongly against, as we believe that it is time to break the pattern of regurgitated information and start bringing a new-age style of learning into the industry that people can have confidence in applying to their own lives.

Liam has added NLP into his daily life by using the tools to battle the after-effects of surviving a terror attack and losing his dad to suicide, and Lewis overcame three different mental health diagnosis, sexual abuse, trauma, addiction, and bereavement. There are many coaching trainers and even academics that can teach information they have never practiced, but real-life experience of transformation is something that is much harder to come by.

VR Coaching – Our Pioneering New Realm Of Coaching

No other Coaching academy is offering this! The Coaching Masters’ Virtual Reality (VR) coaching leverages the latest technology to create engaging, empowering and immersive coaching environments. VR users interact directly with simulated coaching sessions which have all the benefits of an ‘in-person’ coaching session, but with the convenience of being able to connect from anywhere in the world. With VR our life coaches and trainers create personalised and engaging sessions for our clients, providing them with a highly effective and memorable learning experience. VR technology is also used to help clients overcome fears and phobias, develop communication and leadership skills, improve confidence and self-esteem, and enhance their overall well-being, in a safe and convenient environment. With the rapid advancement of VR technology, the possibilities for its use in the field of life coaching are endless and crucially The Coaching Masters are the first coaching business to offer this!

Meet Our Founders

Lewis Raymond Taylor

Lewis turned his life around in 2015 after suffering from mental illness, substance misuse, sexual abuse, grief, and trauma. As a Co-Founder, Trainer, Professional Certified Coach (PCC) with the International Coaching Federation (ICF), Lewis has become an accredited coaching trainer, an international speaker who has traveled the world, a TEDx speaker, and has been featured in Forbes & Entrepreneur magazine. He’s also listed in the top ten coaches globally by Yahoo Finance.

Liam James Collins

Liam, a Co-Founder, Trainer, ABNLP Certified NLP Trainer, and Senior Accredited Coach at IAPCM. From acting alongside icons like Morgan Freeman, Tom Hardy, and Benedict Cumberbatch in 2016, he shifted to a three-year role as a postman. Amidst personal turmoil, including the London terror attacks and the loss of his father to suicide in 2018, Liam turned to coaching, emerging as an NLP Trainer, Coach to Celebrities, MTV TV Coach, and a Peak Performance Coach for Amazon HQ.

Lewis Raymond Taylor

Liam James Collins

Meet The Team

Every person in The Coaching Masters team is an essential component that allows us to help others create freedom. From the innovative minds in our Technology Department to the customer-centric approach of Operations and Customer Service, the creativity of our Marketing and Creative teams, the financial acumen of Finance, the revenue-driving force of Sales, and the knowledge-sharing dedication of our Trainers, we operate as a harmonious unit. Together, our diverse team collaborate seamlessly to create a well-rounded and efficient team that powers The Coaching Masters success.

The coaching masters have a passionate team of 80+ people from many cultures and diverse backgrounds.

Our Core Values

Passion

We believe in the power of coaching, and it means something to us to share it with the world

Disruption

We turn heads in our industry because we do things our way, not the way it’s always been

Growth

Continuous growth is what feels comfortable for us both personally and professionally

Authenticity

We emotionally connect with our customers by expressing our true personalities

Innovation

We always look for the latest advances in technology to improve the experience for our customers

I got my second high ticket client! And I will start with her this week! I’m so excited about it! This all happened while I was in Greece for 2 months during the winter – working on my coaching biz! This feeling when a dream slowly becomes reality… So excited… So proud…I couldn’t have done it without the support of people from this outstanding community! Thank you all!

Lisa Grum

Mindset & Business Coach

I’m a bit shaking as I write this and with a heart full of gratitude. I just got my FIRST paying client for $1497 with a 12-week program without even offering. It blows my mind and heart. I overcame my own limiting beliefs with strong results! If you doubt yourself now, I felt that too! Thank you so much The Coaching Masters family for all your support and encouragement! Let’s coach our way to freedom!

Tsamara Fahrana Putrityas

Human Design Coach

So in 4 months I have managed to sign enough clients to pay back my investment into coaching and the additional programmes I have also brought from The Coaching Masters and others. My focus is to now level up to cover my income that I have lost by stepping away from working in an industry for 20 years. I am doing that now .. With my accounting voice on I HAVE MY ROI NOW!!

Kirsty Birch

Mindset and Business Coach

Woman, 68, Explains How She Boosts Income By $129,000 And Became Mortgage free

She praised the work done by The Coaching Masters in helping her reach her career dreams, an online life coaching academy and training platform for aspiring coaches founded by Lewis Raymond Taylor.

Through The Coaching Masters I have learned so much about personal development and business growth.

I have now done numerous courses with The Coaching Masters including Coaching Accreditation, NLP Masters, Holistic
Modalities and Ultimate Launch.

-Jill McGowan

Woman, 68, Explains How She Boosts Income By $129,000 And Became Mortgage free

Through The Coaching Masters I have learned so much about personal development and business growth.

I have now done numerous courses with The Coaching Masters including Coaching Accreditation, NLP Masters, Holistic Modalities and Ultimate Launch.

Don’t Feel Ready or Unsure Whether Becoming a Coach is for You?

Discover in this 15 minute free masterclass how we’ve helped 8,000 people with no experience and no confidence, swap their mundane 9-5 for a rewarding and fulfilling career in life coaching!

Our Mission

To provide fun, engaging and interactive training that will enhance the effectiveness of coaches across the globe.

Our Vision

Our vision is to provide ordinary people with extraordinary tools to create freedom for themselves and others.

What Makes Us Different

Although we abide by the ICF and ABNLP our training is very unique and you will not find something similar across any coach training you look for online. Our training is: fun, fresh, stimulating and engaging. We do not want to be like every other coach training you see out there that stays within the lines of what has already been done. We do not want to train our members in the same old boring and traditional ways. That kind of system is what makes learning become stagnant and stale.

We want our content to continuously be adapting and changing as we do! We use multiple modalities to improve members engagement so that they can use different senses and skills within their training. The coaching companies that do not want to adapt and change are going to get left behind because we are disrupting the coaching industry. Our members are successful because they, like us, are not afraid to do things differently.

Our programs are also technologically innovative. We are one of the most technologically advanced coaching companies in the world. We put coaching online before it was even an option to put coaching online. This means that you can be trained from anywhere in the world. We always use the latest and best technology to maximize our members’ experience. We have our very own app, that can be used to connect with other coaches and will soon be the tool that has been missing in the coaching industry. We are creating the link that partners coaches with clients. If that is not incredible enough we are going to be taking coaching from online to virtual reality. This means members will be learning their training in a multi-dimensional place. We are constantly using technological advances to improve the experience for our members and give them an experience that they will always remember.

You have not met a more positive and uplifting community until you have met our community. Time and time again when members are asked what one of their favourite parts is about their membership we get told it’s the community. You will not be alone in your journey anymore and you will have immense amounts of support. Our members create friends for life and finally gain the like-minded connections that had been missing in their own lives for so long. You will really feel like you belong here.

TCM is truly the total solution for your coaching needs and it brings everything together under one roof. We get you accredited, teach you how to launch your business, help you uplevel with neuro linguistic programming, or dive into your spiritual side with holistic modalities, we also give you the tools to create your own course so you can create a passive income and help even more people. Not only that but with our new app you will no longer be worried about getting clients because you will have easy access to clients that are looking to be coached. We want your coaching journey to be as easy and straightforward as it can be so that you can spend less time trying to figure out everything on your own and spend more time actually coaching clients.

Governance

We understand that choosing the right training provider can sometimes be a stressful and overwhelming process. There is a lot of mis-information in the industry and it can be hard to decipher what is genuine and what is a marketing messaging.

Here at The Coaching Masters our integrity is extremely important to us, and we pride ourselves on complete and utter transparency; therefore, this page serves to educate you on the ins and outs of the industry so that you can make the right decision for you.

Industry background

There has been a lot of confusion around which training provider offers the right level of training in the Coaching and NLP industry over the last 20 years, and there is a common misunderstanding that there are certain organisations you must purchase from in order to have a valid legal coaching status. This, however, is not the case, and the simple answer is that there is currently no ‘right level; It is all down to the personal choice of the student.

Our Associated Governing Bodies

We understand the confidence and assurance external validation can bring to our students; therefore, we decided to step on both sides of the fence and seek accreditation from highly-respected governing bodies in the industry, to show that even by the current industry standards, our training is of the highest-quality.

This is an optional layer of validation that we have chosen to achieve, but we do not require these in order to qualify and accredit Coaches and NLP Practitioners. To put it simply: we don’t need them, but we got them anyway.

The Coaching Masters 12 Week Coaching Programme is accredited to a Level 1 by The International Coaching Federation. In order to achieve this accredited status for both the training material and the trainers, we had to carry out a vigorous and comprehensive assessment to ensure the absolute highest-standards of the ICF. You are welcome to contact the ICF to confirm this status and learn more about their organisation at https://coachingfederation.org/

The Coaching Masters NLP Practitioner Course and The Coaching Masters NLP Master Practitioner Course are officially accredited and recognized by the ABNLP. This is only awarded to training providers that can demonstrate an extremely high standard of Neuro Linguistic Programming. Please feel free to contact The ABNLP directly to confirm this and learn more about their organisation at: https://anlp.org/

The Coaching Masters NLP Practitioner Course and The Coaching Masters NLP Master Practitioner Course are officially accredited and recognized by the ABNLP.
This is only awarded to training providers that can demonstrate an extremely high standard of Neuro Linguistic Programming. Please feel free to contact The ABNLP directly to confirm this and learn more about their organisation at:https://abh-abnlp.com/

The Coaching Masters 12 Week Coaching Programme is accredited to a Level 4 equivalent by The International Authority for Professional Coaching & Mentoring. In order to achieve this accredited status for both the training material and the trainers, we had to carry out a vigorous and compressive assessment to ensure the absolute highest-standards of the IAPC&M. You are welcome to contact the IAPC&M to confirm this status and learn more about their organisation at https://coach-accreditation.services/directories/find-an-accredited-training-course/entry/386/

The Coaching Masters NLP Master Practitioner Course are officially accredited and recognized under the Complementary Medical Association. This is only awarded to training providers that can demonstrate an extremely high standard of Neuro Linguistic Programming. Please feel free to contact The CMA directly to confirm this using our CMA Membership Number: C202002200004 and learn more about their organisation at: https://www.the-cma.org.uk/

The Coaching Masters Holistic Modalities Course is officially accredited and recognised under the International Practitioners of Holistic Medicine (IPHM), Accreditation Board for Holistic, Complementary, Alternative healers/Counsellors and Beauty Therapists & Training Providers. This is only awarded to courses and training providers that meet the rigorous standards of the IPHM and demonstrate an extremely high standard of service. Please feel free to contact IPHM directly to confirm this using our IPHM registration references: The Coaching Masters Membership No: IPHMNC6253. You can learn more about their organisation at: https://www.iphm.co.uk/

Association Assessment Criteria

Although not a legal requirement, the assessment criteria of the self-regulating governing bodies do allow us to demonstrate our Coaching Trainers are of the absolute highest standard in the industry. Below you will find the assessment criteria in order to qualify as a Senior Accredited Coach with the IAPC&M that our lead trainers, Lewis Raymond Taylor & Liam James Collins have both successfully completed.

Coach Specific Training Evidence: 120 Hours
Coaching Experience Evidence: 750 Hours
CPD Training: 30 Hours
Coach Specific Training Certificates
Client Testimonials
Code of Professional Conduct
Completed Capability Assessment
Professional Standards Interview
Coaching Supervision
Professional Indemnity Insurance
Live Capability interview: 40 Minutes
Live Coaching Session Skills Assessment: 40 Minutes

The IAPC&M capability assessment model is adapted from the ‘Oxford Brookes’ model for assessment of coaching. The inner-four circles represent the core of the capability assessment process. They are inter-connected as they rely on one-another for sustained development and growth as a coach, mentor or training provider. By focusing on these areas, they provide an extremely expansive assessment process to enable us to demonstrate true capability.

On top of that Lewis Raymond Taylor our accreditation trainer has successfully completed his Professional Certified Coach (PCC) Credential with the ICF.

125+ hours of coaching education
500+ hours of coaching experience
10 hours of Mentor Coaching
Successful completion of a performance evaluation
Successful completion of the ICF Credentialing Exam

On top of that Liam James Collins our NLP trainer has successfully completed his ANLP Trainers Membership and ABNLP Certified NLP Trainer Certificate.

90+ hours of training
120 hours of study, which included self-study, and attending live workshops
Participating in live workshops
6 hour exam
Evaluation of two 30 minute presentations
Live demonstration under evaluation conditions

Our Awards in Coaching Excellence

The Coaching Masters is one of the fastest growing coaching academies in the world.

Because of that, paired with our exceptional products and services, we have gained vast recognition as one of the best coaching academy’s in the industry.

This is evidenced not only through multiple publications in such powerhouses such as Forbes and entrepreneur magazine, but also through our awards presented to us for excellence within the industry.

In 2023, for two consecutive years, we were extremely proud to receive the well respected, Corporate Vision ‘Best Online International Life Coaching Business’ award.

Giving testament to our overall vision of being the best coaching business in the world

Self-Regulation

Despite what you may have been led to believe, there is no official government, no legally agreed standard, no official or agreed course content, and there is a wide variation in levels of competency in both coaching and NLP.

The industry is what’s known as ‘Self-Regulated’, due to it being completely unregulated by any centralised government institution – so the industry has set up its own standards in order to try and maintain some form of regulation and quality.

This means that there is no official legal requirement or guideline you must adhere to when looking to find a training provider.

There are a number of these self-governing groups, organisations, associations, and bodies who have set up an independent business in order to reflect how they believe Coaching & NLP should be taught, practiced and accredited. However, these are just businesses, and there are no associations, bodies or institutions that are mandatory to join or achieve in order to be able to learn, teach or apply NLP or coaching.

Do not allow any training provider to tell you that you must take their training in order to be credible, as this is quite simply a manipulative marketing tactic designed to increase sales. This is something The Coaching Masters will never do. It is always your choice as to who you train with, and you’re under no obligation to anyone, or anything, to have that decision made for you.

Other coaches and practitioners may also make similar claims in order to justify their chosen route, to make them feel more superior, or it may simply be a false belief of how they believe the industry works.

The truth is, any perceived authority within the coaching space is a marketing illusion. All training providers in the industry are at an equal level. In fact, you’re free to do whatever you like as a Coach; whether that is to work with one of these associations, with us, or even on your own, using your personal experience and God-given talents. It’s all down to you, completely above-board and 100% within the confines of the law.
The Familiar Associations

You may have heard of some of the more known players in the industry such as The ICF, The ABNLP, or IAPC&M however, these more established associations are still businesses with no superior governance than anybody else in the industry, including The Coaching Masters.

Here are some extracts of language used from each of the more familiar association’s websites:

“ANLP provides a self-regulatory framework for NLP Professionals” – ABNLP

“As part of a self-regulating industry, ICF is committed to coaches providing
consistent value to their clients” – ICF

“We are an independent organisation, run by coaches and
mentors for the benefit of coaches.” – IAPC&M

As you can see, although seemingly official, these associations exist to set an independent, self-perceived standard of quality, and the use of language such as: self-regulatory framework, self-regulating industry & Independent organisation, show that with an understanding of the industry, this information is being displayed, although somewhat hard to spot to the naked eye.

Please feel free to do your own research on the topic and you will discover the same information for yourself.

The Traditional Educational System

Something we speak heavily about in coaching is limiting beliefs. Limiting beliefs are not facts but merely strongly held opinions, enforced by either oneself, sometimes family or even societal conditioning. One of these limiting beliefs is that education must be followed traditionally and in accordance with governmental structure.

Although the coaching industry is completely unregulated, we also suggest you look at the education system as a whole. There are many other ways of accessing information other than the traditional pathways that have been presented to you. Even traditional education is focused on making a profit, and of course creates the rules to benefit their profitability.

Ultimately, you’re in control of where you choose to invest and access information. Only accessing one form of education is extremely limited. There is an abundance of education available to you that may be far more useful, quicker to obtain, reap greater results, and also at a much more reasonable price-point too.

Skills Over Qualifications

Qualifications make us all feel more confident and act as a significant statement that we have the skills we claim to have. However, does a qualification actually prove your ability? Employers, clients and many other people are now starting to discredit qualifications – as they don’t necessarily represent true skill-sets. Demonstrating one’s ability is far more beneficial to anybody, and we can assure you that if you can transform someone’s life, you’ll have far more success as a coach, than you would with even a doctorate in coaching from Harvard University.

Quality Assurance

The way our business model is designed is to show you our ability first. The value within our membership, delivered via our online training platform, is at a $9.99 price-point, and is designed to demonstrate our coaching abilities, rather than leaving it down to guesswork.

We offer foundation certifications as part of this $9.99 subscription and you can study at your own pace and get a feel for what we are all about. After learning from us, you can then ask yourself whether you

Quality-assured Money-back Guarantee!

We are committed to delivering the highest quality coaching. If within 14 days of your course purchase, you have attended your first week’s training & workshop, and you are not fully satisfied with the quality of the course, we will offer you a 100%, no quibble, money-back guarantee.

Complaints

Complaints are extremely rare, but when we do miss something, we want to hear about it, and it’s extremely important to us that you feel heard, and we do everything we can to rectify any issues. You can check out our full complaint’s procedure at www.thecoachingmasters.com/complaints

Our Results

Whereas a lot of the training providers in the industry exist to provide certificates, we are here to help people become coaches; it’s as simple as that.
Our training is designed to give you the ability and confidence you need to become a coach, and to ensure you have the business knowledge required to ensure you’re able to establish a career from it.

Our student success rate is 98%, most of all students acquire clients immediately on completion of our program, and many go on to make a significant impact in the industry.

Our results truly do speak for themselves. The money they make, the personal transformation they have, and the impact they have in the world, is a testament to the training we provide at The Coaching Masters.

Freedom of Choice

If you believe any other organization to be of a higher-quality, you’re welcome to explore opportunities with these providers, and we wish you all the best in finding the right training, quality and assurance that you desire.

If you’re wondering whether to go to the ICF, to ABNLP, the IAPC&M, the INN, TCM, or any other acronym for your certificate, the truth is, it doesn’t matter – what really matters is the value you receive, the skills you acquire, the confidence it gives you, and the results you get from the process If we can assist you in any way, please contact our support team at www.thecoachingmasters.com/contact

Continuous Professional Development

Continuing Professional Development (CPD) is a dynamic process that empowers learners to continuously enhance their skills, knowledge, and expertise beyond initial qualifications. Engaging in CPD ensures that individuals stay updated with the latest industry trends, innovations, and best practices. At TCM, we recognize the invaluable impact of CPD and are proud to be your partners on this journey. By enrolling in our courses, you not only gain access to cutting-edge coaching methodologies but also earn CPD hours that contribute to your professional growth. These hours serve as a testament to your commitment to excellence, making you stand out in the field. Our partnership offers a dual advantage – not only do you benefit from our world-class coaching content, but you also accumulate CPD hours, enriching your portfolio and signalling your dedication to continuous improvement. Elevate your coaching prowess with us and reap the rewards of lifelong learning and professional recognition.

TCM Core Competencies

TCM Core Competencies refer to the capabilities, knowledge and skills that reflect the approaches used by The Coaching Masters. These are the fundamentals of what it means to be a member of The Coaching Masters. Upholding these standards will allow our members to continue their growth in both a personal and professional capacity.

Know yourself

1.1 Understand your own background.
1.2 Is familiar with your own values, beliefs and behaviours.
1.3 Behaves in alignment with your own values and beliefs.
1.4 Be willing to be vulnerable and visible.
1.5 Shows self awareness in sessions.
1.6 Is aware how values, beliefs and behaviours can be presented in a session.
1.7 Communicates effectively your own values, beliefs and attitudes that guide your coaching practice.
1.8 Confidence in principles and values.
1.9 Does not impose your own values and beliefs on the client.

Action Focused

2.1 Goal Setting. Results Focused.
2.2 Supports the client to make desired changes.
2.3 Assists clients to clarify and review their desired outcomes and to set appropriate goals.
2.4 Ensures the client chooses solutions instead of focusing on or being inhibited by problems.
2.5 Helps the client to identify potential barriers and overcome them so that action can take place.
2.6 Helps the client to identify potential barriers and overcome them so that action can take place.
2.7 Ensures clients are taking responsibility for their own decisions and actions.

Growth

3.1 When you are a Coaching Master, we take the word master very seriously. To be a master of one’s craft you need to constantly be learning, evolving and upleveling.
3.2 Assessing what tools you can improve on, what skills you can learn, what else you can do to grow as a person and as a coach.
3.3 You are trying to be the best version of yourself that you can be so you can help your clients be the best version of themselves that they can be. You as a coach grows and then you help your clients grow.
3.4 Demonstrates commitment to personal development through deliberate action.
3.5 Love of learning.

Non-judgemental

4.1 You, as the coach, should approach every session from a place of non-judgement. This means you do not see something as “good”, “bad”, “right” or “wrong”.
4.2 We do not come from a “coach knows best” stance, because this can trigger judgment. Instead we come from a place of openness and curiosity along the clients journey of discovery.
4.3Understand how each client is different and may have different needs.
4.4 Even if you disagree with the client from your own point of view, it is important to approach every situation from a place of non-judgement.
4.5 Become aware when there is a clash of values and recognise when you are triggered.
4.6 Assess whether you are still able to continue working with the client by recognising your own ethical limits.
4.7 Have the best interest of the client. The coaches own opinions should not be placed on the client

Uphold boundaries

5.1 Communicate the boundaries before partnering with a client so everyone is on the same page as early as possible.
5.2 Become aware of people who need therapy instead of coaching. It is important that the coach does not overstep this boundary. Know what coaching is and what coaching is not. Be clear on this and keep the boundary.
5.3 Be transparent about what you as the coach are able to provide in a session.
5.4 Uphold what the role of the coach is and what the role of the client is.
5.5 Be consistent.
5.6 Respect your time.

Community

6.1 Show support for members in the coaching community.
6.2 Hold other members of the coaching community accountable.
6.3 Create a ripple effect of paying it forward.
6.4 Create connections professionally with other members.
6.5 Show respect to everyone in the coaching community.
6.6 Do not compare yourself to others in the community.
6.7 Know that another’s success does not take away from your own.
6.8 We can all lend a helping hand and provide guidance when another member is in need, feeling lost or uncertain.

Extraordinary tools

7.1 In a session you are not afraid to use whatever is necessary to assist in getting your client a result.
7.2 Active listening, being present, silence, questioning, observing, summarizing, paraphrasing, using your intuition and giving feedback are all important tools that can be used within a session to gain results.
7.3 High quality coaching, content, interactions and communication are portrayed by the coach in and outside of a session.
7.4 Perspective shifting with clients.
7.5 You have used the coaching tools on yourself.
7.6 You are no longer held back with your own limiting beliefs because you have removed your own limitations through coaching.
7.7 You have used these tools to build a freedom-based and passion-led lifestyle that allows you to spend time in the way that you want to.
7.8 You are in a place to help the people you care about. Both professionally and personally.
7.9 You are giving other people the tools to change their lives too.

Believe in the power of coaching

8.1 Be confident in the power of coaching and believe in the incredible results coaching provides.
8.2 Offer a profound life changing service to other people.
8.3 Our members believe that coaching is powerful.
8.4 Our members believe coaching needs to be shared.
8.5 Believe that living a freedom-based and passion-led lifestyle is possible.
8.6 As coaches we are changing lives and making an impact.
8.7 Making a contribution to making the world a better place. Coaching makes a difference in the world.

Code of Ethics

The Coaching Masters commit to their own code of ethics, as well as upholding the ethics in line with the ICF and ANLP. We act with integrity and transparency. We hold ourselves and our participants to the highest level of integrity and strive to be as transparent as possible by explicitly stating measures being taken to provide programs in an ethical manner. We do not believe in using manipulative or dishonest sales tactics and strive to provide a safe and ethical sales process. Further, we work to provide fair and equitable pricing for all programs to ensure access to and quality of coaching education.

TCM Code of Ethics for our Members

We are committed to maintaining and promoting excellent practice in coaching amongst our members.

The Code is referred to as a guide rather than being a legally binding contract. It provides the basis of what members of TCM should uphold. These are the standards we believe should be met in order to uphold the TCM expectation of how our members can be the best that they can be for their clients and for themselves.

Honesty is essential – We do not tolerate liars of any kind. Members will be honest about the qualifications, training and accreditations that they have received. Members should not be misrepresenting any services or credentials. It is also important to portray the honest experiences that have occurred to you. You should not be taking someone else’s stories and portraying them as your own.

To not misuse substances – This means the use of alcohol, illegal drugs, over-the-counter or prescription medications in a way that they are not meant to be used. Misusing substances can affect your mental, physical and emotional health. Overuse and misintended use can put yourself and others at risk. Substance misuse can also lead to depression, anxiety, negative moods, negative outlooks on life, loss of motivation, low self-esteem, relationship problems, which can all have an impact on your coaching. It can also lead to behaviours that are not aligned with who you are or who you are becoming.

Be Your True Self – Do not engage with behaviour that you are not showing online. We value authenticity, which means that who you present yourself to be online should be the same person you are offline. You should not be participating in any behaviours that are not in alignment with the version of yourself you are showing online. The practice you do with your clients should be authentic.

Integrity –Members will ensure that no false or misleading information is spread about themselves or others. They will not take credit for the original work of someone else or claim it as their own without attributing it to the original creator. Members will in no way engage in any acts or behaviours that are dishonest, unlawful, unprofessional or discriminatory. They will be respectful even when someone else is not. Remember this shows more about your character than theirs. Members will do the right thing without expecting something in return. Members will not let someone else take the blame for their mistakes or failures. Members will hold themselves accountable and will take responsibility for their actions.

Zero Tolerance Policy – We do not tolerate abuse of any kind. This means that there should be no abuse towards any of our other members, clients, TCM team, or in your personal life.

Confidentiality – When working with clients, members will maintain confidentiality of all client information unless release of information is required by law. Members will have a clear agreement with clients about the conditions under which confidentiality will not be maintained and that they must perform duty of care. For example in the case of illegal activity, or if they are a danger/causing harm to self or others. Members will gain permission to share clients information in regards to teaching or marketing purposes. Information can be adapted in order to keep the clients information private if they wish, such as using non-identifiable information or name changes. If the client has given permission for their name, stories or information to be shared then this is okay.

Upholding a Positive Reputation – Members will behave in a way that reflects positively on TCM and the coaching profession as a whole. The reputation of TCM and the coaching profession will be enhanced through the behaviour and interactions of its members. We want our members to be looked upon as positive leaders and demonstrate these characteristics.

Upholding Excellent Practice – Members will perform to the best of their ability. They will know their limits, this includes when a referral is better suited for the client, when ethics come into play, when values and beliefs are conflicting. The coach will uphold the belief that the client can achieve their goals. If this changes or the coach does not feel like the client’s goal is ethical or that the client’s goal is against the coach’s own values and that they can no longer be the best coach for that client it is best to end the relationship. Know when to end the relationship. Know that coaching is not for everyone and that the client must be open to change and being coachable. Act in the best interest of the client.

TCM Member Core Values

These core values represent the standards of coaching for our members. These values represent the beliefs that our members should live by, the way they should act and behave. This collective behaviour unites us all to uphold the profession of coaching.

Authenticity – We encourage our members to connect with their clients and to be transparent about their background. Every single one of us has a story that can be shared. Your story is powerful and it can be used to help others. We want you to show off your true personality. If you are rough around the edges, that is okay! Perfection does not exist. Use your differences to propel you forward. Talk to people like people and share personal things about yourself. Know that you can use your adversity as an asset to help others.

Empowerment – We aim to give all of our members the tools and the confidence to enable them to live a freedom-based and passion-led life. We want to show them all that there is another way then living in the rat-race of a draining 9am-5pm. We want to empower everyone to be in control of their lives instead of just passing through live passively. We want to encourage everyone to start living actively! Take back the control, put yourself in the driver’s seat and go after what you want. It starts with empowerment for yourself and then you are able to empower your clients.

Adaptability – Being adaptable means that you can easily adjust to changing circumstances. It is important to embrace change and make the most of any given situation. We need to keep up with changing clients, technology. Know when things do not go to plan you can switch it up and make a new approach or create a new path forward. Being adaptable increases your level of resilience and growth mindset.

Contribution – Contributing back to the planet is something important for our members to maintain. Helping others is one of the key reasons why so many of our members get into coaching in the first place. TCM is massively into charity and giving back. We expect our members to uphold this commitment to use the resources they have to give back in some way.

Bravery – We get it, stepping outside of your comfort zone is scary! But TCM knows that great things happen when you push through the fear and take action anyways. We have seen it time and time again. It is not about becoming fearless, because at every new level you will have more and new fears. It is about feeling the fear and doing it anyway! If you want to create a new life for yourself and others you are going to need to be brave!

ICF Core Competencies

The ICF Core Competencies were developed to support greater understanding about the skills and approaches used within today’s coaching profession as defined by ICF. These competencies and the ICF definition of coaching serve as the foundation of the Credential process, including the ICF Credentialing Exam. ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

A. Foundation

1. Demonstrates Ethical Practice

Definition: Understands and consistently applies coaching ethics andstandards of coaching

Demonstrates personal integrity and honesty in interactions with clients, sponsors and relevant stakeholders
Is sensitive to clients’ identity, environment, experiences, values and beliefs
Uses language appropriate and respectful to clients, sponsors and relevant stakeholders
Abides by the ICF Code of Ethics and upholds the Core Values
Maintains confidentiality with client information per stakeholder agreements and pertinent laws
Maintains the distinctions between coaching, consulting, psychotherapy and other support professions
Refers clients to other support professionals, as appropriate

2. Embodies a Coaching Mindset

Definition: Develops and maintains a mindset that is open, curious,flexible and client-centered

Acknowledges that clients are responsible for their own choices
Engages in ongoing learning and development as a coach
Develops an ongoing reflective practice to enhance one’s coaching
Remains aware of and open to the influence of context and culture on self and others
Uses awareness of self and one’s intuition to benefit clients
Develops and maintains the ability to regulate one’s emotions
Mentally and emotionally prepares for sessions
Seeks help from outside sources when necessary

B. Co-Creating the Relationship

3. Establishes and Maintains Agreements

Definition: Partners with the client and relevant stakeholders to create clear agreements about the coaching relationship, process, plans and goals. Establishes agreements for the overall coaching engagement as well as those for each coaching session.

Explains what coaching is and is not and describes the process to the client and relevant stakeholders
Reaches agreement about what is and is not appropriate in the relationship, what is and is not being offered, and the responsibilities of the client and relevant stakeholders
Reaches agreement about the guidelines and specific parameters of the coaching relationship such as logistics, fees, scheduling, duration, termination, confidentiality and inclusion of others
Partners with the client and relevant stakeholders to establish an overall coaching plan and goals
Partners with the client to determine client-coach compatibility
Partners with the client to identify or reconfirm what they want to accomplish in the session
Partners with the client to define what the client believes they need to address or resolve to achieve what they want to accomplish in the session
Partners with the client to define or reconfirm measures of success for what the client wants to accomplish in the coaching engagement or individual session
Partners with the client to manage the time and focus of the session
Continues coaching in the direction of the client’s desired outcome unless the client indicates otherwise
Partners with the client to end the coaching relationship in a way that honors the experience

4. Cultivates Trust and Safety

Definition: Partners with the client to create a safe, supportive environment that allows the client to share freely. Maintains a relationship of mutual respect and trust.

Seeks to understand the client within their context which may include their identity, environment, experiences, values and beliefs
Demonstrates respect for the client’s identity, perceptions, style and language and adapts one’s coaching to the client
Acknowledges and respects the client’s unique talents, insights and work in the coaching process
Shows support, empathy and concern for the client
Acknowledges and supports the client’s expression of feelings, perceptions, concerns, beliefs and suggestions
Demonstrates openness and transparency as a way to display vulnerability and build trust with the client

5. Maintains Presence

Definition: Is fully conscious and present with the client, employing a style that is open, flexible, grounded and confident

Remains focused, observant, empathetic and responsive to the client
Demonstrates curiosity during the coaching process
Manages one’s emotions to stay present with the client
Demonstrates confidence in working with strong client emotions during the coaching process
Is comfortable working in a space of not knowing
Creates or allows space for silence, pause or reflection

C. Communicating Effectively

6. Listens Actively

Definition: Focuses on what the client is and is not saying to fully understand what is being communicated in the context of the client systems and to support client self-expression

Considers the client’s context, identity, environment, experiences, values and beliefs to enhance understanding of what the client is communicating
Reflects or summarizes what the client communicated to ensure clarity and understanding
Recognizes and inquires when there is more to what the client is communicating
Notices, acknowledges and explores the client’s emotions, energy shifts, non-verbal cues or other behaviors
Integrates the client’s words, tone of voice and body language to determine the full meaning of what is being communicated
Notices trends in the client’s behaviors and emotions across sessions to discern themes and patterns

7. Evokes Awareness

Definition: Facilitates client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor or analogy

Considers client experience when deciding what might be most useful
Challenges the client as a way to evoke awareness or insight
Asks questions about the client, such as their way of thinking, values, needs, wants and beliefs
Asks questions that help the client explore beyond current thinking
Invites the client to share more about their experience in the moment
Notices what is working to enhance client progress
Adjusts the coaching approach in response to the client’s needs
Helps the client identify factors that influence current and future patterns of behavior, thinking or emotion
Invites the client to generate ideas about how they can move forward and what they are willing or able to do
Supports the client in reframing perspectives
Shares observations, insights and feelings, without attachment, that have the potential to create new learning for the client

D. Cultivating Learning and Growth

8. Facilitates Client Growth

Definition: Partners with the client to transform learning and insight into action. Promotes client autonomy in the coaching process.

Works with the client to integrate new awareness, insight or learning into their worldview and behaviors
Partners with the client to design goals, actions and accountability measures that integrate and expand new learning
Acknowledges and supports client autonomy in the design of goals, actions and methods of accountability
Supports the client in identifying potential results or learning from identified action steps
Invites the client to consider how to move forward, including resources, support and potential barriers
Partners with the client to summarize learning and insight within or between sessions
Celebrates the client’s progress and successes
Partners with the client to close the session

ICF – Code of Ethics

The International Coaching Federation (ICF) Code of Ethics is composed of five (5) main parts:

1. Introduction

The ICF Code of Ethics describes the core values of the International Coaching Federation (ICF Core Values), ethical principles and ethical standards of behavior for all ICF Professionals (see definitions). Meeting these ICF ethical standards of behavior is the first of the ICF core coaching competencies (ICF Core Competencies) – “Demonstrates ethical practice: understands and consistently applies coaching ethics and standards.” The ICF Code of Ethics serves to uphold the integrity of ICF and the global coaching profession by:

Setting standards of conduct consistent with ICF Core Values and ethical principles.
Guiding ethical reflection, education and decision-making.
Adjudicating and preserving ICF coach standards through the ICF Ethical Conduct Review (ECR) process.
Providing the basis for ICF ethics training in ICF-accredited training programs. The ICF Code of Ethics applies when ICF Professionals represent themselves as such, in any kind of coaching-related interaction. This is regardless of whether a coaching relationship (see definitions) has been established. This Code articulates the ethical obligations of ICF Professionals who are acting in their different roles as coach, coach supervisor, mentor coach, trainer or student coach-in-training, or serving in an ICF Leadership role, as well as Support Personnel (see definitions). Although the Ethical Conduct Review (ECR) process is only applicable to ICF Professionals, as is the Pledge, the ICF Staff are also committed to ethical conduct and the Core Values and Ethical Principles that underpin this ICF code of ethics.

The challenge of working ethically means that members will inevitably encounter situations that require responses to unexpected issues, resolution of dilemmas and solutions to problems. This Code of Ethics is intended to assist those persons subject to the Code by directing them to the variety of ethical factors that may need to be taken into consideration and helping to identify alternative ways of approaching ethical behavior.

ICF Professionals who accept the Code of Ethics strive to be ethical, even when doing so involves making difficult decisions or acting courageously.

2. KeyDefinitions

Client – the individual or team/group being coached, the coach being mentored or supervised, or the coach or the student coach being trained

Coaching- partnering with Clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

Coaching Relationship – a relationship that is established by the ICF Professional and the Client(s)/Sponsor(s) under an agreement or a contract that defines the responsibilities and expectations of each party.

Code – ICF Code of Ethics

Confidentiality – protection of any information obtained around the
coaching engagement unless consent to release is given.

Conflict of Interest – a situation in which an ICF Professional is involved in multiple interests where serving one interest could work against or be in conflict with another. This could be financial, personal or otherwise.

Equality – a situation in which all people experience inclusion, access to resources and opportunity, regardless of their race, ethnicity, national origin, color, gender, sexual orientation, gender identity, age, religion, immigration status, mental or physical disability, and other areas of human difference.

ICF Professional – individuals who represent themselves as an ICF Member or ICF Credential-holder, in roles including but not limited to Coach, Coach Supervisor, Mentor Coach, Coach Trainer and Student of Coaching

ICF Staff – the ICF support personnel who are contracted by the managing company that provides professional management and administrative services on behalf of ICF.

Internal Coach – an individual who is employed within an organization and coaches either part-time or full-time the employees of that organization.

Sponsor – the entity (including its representatives) paying for and/or arranging or defining the coaching services to be provided.

Support Personnel – the people who work for ICF Professionals in support of their Clients.Systemic equality – gender equality, race equality and other forms of equality that are institutionalized in the ethics, core values, policies, structures, and cultures of communities, organizations, nations and society.

3. ICF Core Values and Ethica lPrinciples

The ICF Code of Ethics is based on the ICF Core Values and the actions that flow from them. All values are equally important and support one another. These values are aspirational and should be used as a way to understand and interpret the standards. All ICF Professionals are expected to showcase and propagate these Values in all their interactions.

4. Ethical Standards

Section I – Responsibility to Clients

As an ICF Professional, I:

1. Explain and ensure that, prior to or at the initial meeting, my coaching Client(s) and Sponsor(s) understand the nature and potential value of coaching, the nature and limits of confidentiality, financial arrangements, and any other terms of the coaching agreement.

2. Create an agreement / contract regarding the roles, responsibilities and rights of all parties involved with my Client(s) and Sponsor(s) prior to the commencement of services.

3. Maintain the strictest levels of confidentiality with all parties as agreed upon. I am aware of and agree to comply with all applicable laws that pertain to personal data and communications.

4. Have a clear understanding about how information is exchanged among all parties involved during all coaching interactions.

5. Have a clear understanding with both Clients and Sponsors or interested parties about the conditions under which information will not be kept confidential (e.g., illegal activity, if required by law, pursuant to valid court order or subpoena; imminent of likely risk of danger to self or others; etc.). Where I reasonably believe one of the above circumstances is applicable, I may need to inform appropriate authorities.

6. When working as an Internal Coach, manage conflicts of interest or potential conflicts of interest with my coaching Client(s) and Sponsor(s) through coaching agreement(s) and ongoing dialogue. This should include addressing organizational roles, responsibilities, relationships, records, confidentiality and other reporting requirements.

7. Maintain, store and dispose of any records, including electronic files and communications, created during my professional interactions in a manner that promotes confidentiality, security and privacy, and complies with any applicable laws and agreements. Furthermore, I see to make proper use of emerging and growing technological developments that are being used in coaching services (technology-assisted coaching services) and to be aware of how various ethical standards apply to them.

8. Remain alert to indications that there might be a shift in the value received from the coaching relationship. If so, make a change in the relationship or encourage the Client(s) / Sponsor(s) to seek another coach, seek another professional or use a different resource.

9. Respect all parties’ right to terminate the coaching relationship at any point for any reason during the coaching process subject to the provisions of the agreement.

10. Am sensitive to the implications of having multiple contracts and relationships with the same Client(s) and Sponsor(s) at the same time in order to avoid conflict of interest situations.

11. Am aware of and actively manage any power or status difference between the Client and me that may be caused by cultural, relational, psychological or contextual issues.

12. Disclose to my Clients the potential receipt of compensation and other benefits I may receive for referring my Clients to third parties.

13. Assure consistent quality of coaching regardless of the amount or form of agreed compensation in any relationship.

Section II – Responsibility to Practice and Performance

As an ICF Professional, I:

14. Adhere to the ICF Code of Ethics in all my interactions. When I become aware of a possible breach of the Code by myself or I recognize unethical behavior in another ICF Professional, I respectfully raise the matter with those involved. If this does not resolve the matter, I refer to a formal authority (e.g., ICF Staff) for resolution.

15. Require adherence to the ICF Code of Ethics by all Support Personnel.

16. Commit to excellence through continued personal, professional and ethical development.

17. Recognize my personal limitations or circumstances that may impair, conflict with or interfere with my coaching performance or my professional coaching relationships. I will reach out for support to determine the action to be taken and, if necessary, promptly seek relevant professional guidance. This may include suspending or terminating my coaching relationship(s).

18. Resolve any conflict of interest or potential conflict of interest by working through the issue with relevant parties, seeking professional assistance, or suspending temporarily or ending the professional relationship.

19. Maintain the privacy of ICF Members and use the ICF Member contact information (email addresses, telephone numbers, and so on) only as authorized by ICF or the ICF Member.

Section III – Responsibility to Professionalism

As an ICF Professional, I:

20. Identify accurately my coaching qualifications, my level of coaching competency, expertise, experience, training, certifications and ICF Credentials.

21. Make verbal and written statements that are true and accurate about what I offer as an ICF Professional, what is offered by ICF, the coaching profession and the potential value of coaching.

22. Communicate and create awareness with those who need to be informed of the ethical responsibilities established by this Code.

23. Hold responsibility for being aware of and setting clear, appropriate and culturally sensitive boundaries that govern interactions, physical or otherwise.

24. Do not participate in any sexual or romantic engagement with Client(s) or Sponsor(s). I will be ever mindful of the level of intimacy appropriate for the relationship. I take the appropriate action to address the issue or cancel the engagement.

Section IV – Responsibility to Society

As an ICF Professional, I:

25. Avoid discrimination by maintaining fairness and equality in all activities and operations, while respecting local rules and cultural practices. This includes, but is not limited to, discrimination on the basis of age, race, gender expression, ethnicity, sexual orientation, religion, national origin, disability or military status.

26. Recognize and honor the contributions and intellectual property of others, only claiming ownership of my own material. I understand that a breach of this standard may subject me to legal remedy by a third party.

27. Am honest and work within recognized scientific standards, applicable subject guidelines and boundaries of my competence when conducting and reporting research.

28. Am aware of my and my clients’ impact on society. I adhere to the philosophy of “doing good” versus “avoiding bad.”

5. The Pledge of Ethics of the ICF Professional

As an ICF Professional, in accordance with the Standards of the ICF Code of Ethics, I acknowledge and agree to fulfill my ethical and legal obligations to my coaching Client(s), Sponsor(s), colleagues and to the public at large.

If I breach any part of the ICF Code of Ethics, I agree that ICF in its sole discretion may hold me accountable for so doing. I further agree that my accountability to ICF for any breach may include sanctions, such as mandatory additional coach training or other education, or loss of my ICF Membership and / or my ICF Credential.

For more information on the Ethical Conduct Review (ECR) process, including the links to file a complaint, please visit coachingfederation.org/ethics.

Adopted by the ICF Global Board of Directors September 2019

ICF – Core Values

Professionalism

We commit to a coaching mindset and professional quality that encompasses responsibility, respect, integrity, competence and excellence.

Collaboration

We commit to develop social connection and community building.

Humanity

We commit to being humane, kind, compassionate and respectful toward others.

Equity

We commit to use a coaching mindset to explore and understand the needs of others so we can practice equitable processes at all times that create equality for all.

ABNLP – Code Of Ethics

1. Respect the dignity and worth of every human being, and their right to self-determination.

2. Strive to act with integrity, independence and impartiality, avoiding conflicts of interests and acting in accordance with the presuppositions of NLP.

3. Represent themselves, their qualifications, experience and membership of professional bodies honestly and also (to the best of their knowledge) the skills, qualifications and experience of any third party to whom they refer any of their clients.

4. Recognise their scope of practice and only practise NLP within the limits of their competency and to their highest possible standards.

5. Strive to act within an ecological framework to ensure the safety of their client at all times.

6. Represent NLP interventions as an option and at no time as a certain solution for any given problem.

7. Act as ambassadors for NLP, so that it is presented as a professional and effective approach which can help people and organisations; avoiding bringing NLP into disrepute.

8. Act as ambassadors for ABNLP, to promote its purposes and activities to a wider audience; avoiding bringing ABNLP into disrepute.

9. Respect legitimate needs and requirements for confidentiality.

10. Respect the variety of different styles of NLP and complementary professions.

11. Respect fellow members’ interests and avoid soliciting other members clients away from them.

12. Ensure that clients` expectations, and the basis on which they will be met, are understood by both parties and that contractual arrangements are not changed without appropriate discussion.

13. Act within the law and not encourage, assist, or collude with others engaged in unlawful conduct.

14. Declare to ABNLP any criminal conviction (except motoring conviction resulting in points on licence), and professional complaint against them or any other matter which may affect their ABNLP membership, good conduct or practice in any way.

15. Members (above Associate level) have an ongoing requirement to update their skills and knowledge, through mentorship and/or pursuing recognised CPD requirements.

ABNLP recommends that no member works with people under the age of 18 or vulnerable adults unless they are specifically qualified to do so and have appropriate clearance with national vetting procedures in their country(ies) (any and all) of practice.
Disclaimer: The Code does not assume that individual members possess particular levels of skill in any specific area; it is important, therefore, that users of members` services do satisfy themselves that the person they are working with is appropriately skilled. ABNLP International will deal with any infringements of the Code of Ethics through its Complaints and Disciplinary Procedure.

ABNLP – Core Values

Our company values revolve around our independence, our professionalism and our commitment to encouraging best practice in the field of NLP.

Ethical

Within our organisation we have clear boundaries and recognise that we have a responsibility to both the NLP Community and the public. By providing a self regulatory framework for our members, we are to serve both them and the public.

Professional

As an organisation we pride ourselves in delivering quality services that add value to both our members and the general public. As a result, our members are able to offer best practice when delivering their services to their clients. The public can also be assured that ABNLP members have a self regulated structure within which to practice professionally.

Integrity

Integrity is all about demonstrating authenticity with action, in other words, walking the talk. We always do our best to abide by the Presuppositions of NLP and our members do the same.

Independent & Informed

Because we are a Community Interest Company with no links to or ties with any particular NLP training organisation, we are able to offer unbiased and independent advice to anyone making enquiries about NLP.

We often act as a bridge between the NLP Professionals and the public, and as such, we offer a unique and balanced perspective of the field. The depth of our membership gives us to access a wealth of expertise and information and we are often called upon to advise and assist with media enquiries.

Credible

As the independent, global professional body for NLP we have established a reputation for being a credible and trustworthy organisation of high integrity. We can add to the credibility of our members because they belong to the independent professional association, abide by our Code of Ethics and are governed by our independent complaints procedure.

Our Trainers Experience & Qualifications

Lewis Raymond Taylor & Liam James Collins are the Founders of The Coaching Masters and our lead trainers. Both achieved a multiple-six-figure income in their coaching careers and have gone on to creating a 7-figure coaching empire, speaking on stage across the world, have been featured in Forbes, and listed in the top 10 coaches in the world helping people thriving during the global recession, by Yahoo Finance. These things, despite numerous qualifications, are not something many coaching trainers can lay claim to.

Lewis Raymond Taylor

Meet Lewis Raymond Taylor, an internationally Professionally Credentialed Coaching Trainer (PCC) by the International Coaching Federation (ICF). With a passion for coaching, Lewis’s journey is one of profound transformation. Overcoming personal adversity, including mental health struggles, substance misuse, and trauma, he harnessed the power of coaching to reshape his life.
Lewis’s influence extends beyond coaching circles. An international public speaker, he has graced the stages alongside renowned figures like Tony Robbins and Les Brown. His story of resilience has earned him accolades, including being featured in Forbes and securing a spot as one of the ‘Top 10 Coaches Globally’ by Yahoo Finance.
Lewis’s expertise in coaching is matched only by his ability to inspire and empower. If you’re seeking not just training, but a mentor who’s navigated the depths of transformation, Lewis is your guide to a journey of growth and excellence in the coaching space.

Liam James Collins

Meet Liam James Collins, a globally renowned NLP Trainer certified by ANLP and ABNLP. Liam’s profound connection with NLP reflects a remarkable personal transformation story. Despite facing significant personal challenges, such as the tragic loss of his father to suicide and surviving the London terror attacks, he skillfully utilized the power of NLP to rebuild his life.
Liam’s influence extends beyond the realm of NLP. As the founder of a thriving NLP training academy and a distinguished NLP instructor at Amazon HQ, his expertise is unquestionable. Additionally, he has served as a Performance Coach for notable celebrities, including a memorable stint on MTV.
Liam’s resilience serves as a testament to his extraordinary journey, encompassing both professional triumphs and the capacity to overcome life’s most daunting obstacles. If you’re in search of more than just NLP training, but also guidance from someone who has conquered adversity and emerged stronger, Liam is your trusted companion on the journey towards personal growth and excellence in NLP and personal development.

Lewis Raymond Taylor

Liam James Collins

Meet Liam James Collins, a globally recognised NLP Trainer certified by ANLP and ABNLP. With a deep-rooted passion for NLP, Liam’s journey mirrors profound transformation. Despite grappling with personal adversity, including the devastating loss of his father to suicide and surviving the London terror attacks, he harnessed the transformative potential of NLP to rebuild his life.
Liam’s impact transcends NLP. As the founder of a successful NLP training academy and a notable NLP instructor at Amazon HQ, his expertise is unquestionable. Moreover, he made appearances as a Performance Coach for celebrities, including a stint on MTV.
Liam’s resilience is a testament to his unique journey, which encompasses both professional success and the ability to overcome life’s most challenging trials. If you seek not just NLP training, but guidance from someone who’s conquered adversity and emerged stronger, Liam is your trusted companion on a path towards growth and excellence in NLP and personal development.

Our Workshop Facilitators Qualifications

Each course is accompanied by live, interactive workshops to watch demonstrations, ask questions, practice, watch other people coaching and get feedback on your coaching ability.

The workshops are run by workshop facilitators who are trained coaches, but do not require any advanced qualifications in order to support you during these sessions.

Bonnie Boyda, is a PCC level coach with the ICF, which means she has trained (125+ hours), has experience coaching professionally (500+ hours) and has demonstrated knowledge and proficient application of the ICF Core Competencies, Code of Ethics, and definition of coaching. She also holds a Master’s degree in Applied Positive Psychology and Coaching Psychology, making her the perfect fit for her role and is a Certified Health Coach. Bonnie now coaches clients from all over the world to build positive relationships with themselves so that they can succeed in any area of their lives!

Bonnie Boydaour Training Director and Accreditation Workshop Facilitator

Christina Schimanietz, is an international and bilingual speaker, a qualified Hypnosis Coach, and a Bachelor of Media and Communication Management graduate. As a teenager, she discovered a passion for Neuro-Linguistic Programming (NLP), quickly rose to the top of her field, and is the youngest NLP Trainer of the International Society of NLP in Germany – mentored by the cofounder of NLP, Dr Richard Bandler. Christina is a certified NLP Practitioner, a Master Practitioner, an NLP Coach, and a Licensed NLP Trainer. Without a doubt, Christina is a true expert in her field.

Christina SchimanietzOur NLP Master Workshop Facilitator

Brooke Summer Adams, is a recognised international speaker, trainer, and author. Brooke holds a Bachelor’s Honor Degree in Psychology. She established her own online coaching business after becoming an internationally qualified transformation coach and NLP Master Practitioner with the Coaching Masters. She is also a Senior Level Executive Contributor for Brainz Magazine. Brooke was named one of the top 10 female life trainers on Yahoo Finance in 2021. She also received the Brainz 500 Global Award this year.

Brooke Summer AdamsOur Ultimate Launch facilitator

Jermaine Harris is a PCC level coach with 125+ hours of training and 500+ hours of professional coaching experience, demonstrating ICF Core Competencies and Code of Ethics proficiency. He holds a Master’s degree in Psychology and is an accredited Mental Health First Aid Instructor Trainer. Jermaine is the UK’s fastest-growing inspirational speaker, a firewalk instructor, and an award-winning motivational speaker who has shared stages with Dr. John Demartini, Jairek Robbins, and Sharon Lechter. He also coaches athletes, celebrities, rock stars, and multi £billion revenue global companies.

Jermaine Harrisour Community Leader and Accreditation Workshop Facilitator

Dayana Carmona, our Holistic Coaching Trainer, holds a Degree in Psychology and a Master’s in Mental Health Counselling. She is an Accredited Coach, an NLP Master, a Reiki Master, a Registered Yoga Teacher and a registered executive trainer under IPHM. Dayana is a truly qualified expert, not just some of the ‘self-perceived’ experts you see in the industry.

Dayana Carmonaour Holistic Coaching Trainer

Shannen O’Hara, is an Accredited Coach, Holistic Coach and a Reiki Master. She’s currently doing her yoga teacher training and advanced breathwork facilitation. Having built her own coaching business as a Holistic Self Love Coach, she now holds regular self-love events, workshops & soul-filled meet up’s and brings those struggling with Self Love, Confidence & Mindset.

Shannen O’HaraOur Holistic Modalities Workshop Facilitator

Zarina Grace , is an Accredited Generative Coaching practitioner, a Master NLP Practitioner and a Course Creator. She has completed various CPD Training courses such as Unleash The Power Within – Tony Robbins, Brain-Friendly Training (Kaizen), Designing Effective E-Learning (CIPD) and many more, shaping her into the expert she is now.

Zarina Graceour Course Creator Workshop Facilitator and an Empowerment Guru for coaches

Your Accredited Status

The Coaching Masters Accreditation Coaching Training Course is accredited with the ICF as a level 1. Upon completion of this course, you can claim the title of an ‘Accredited Coach’.

The Coaching Masters NLP Masters Course is accredited with the ABNLP. Upon completion of this course you can claim the title of NLP Master Practitioner.

Liam James Collins, Lewis Raymond Taylor and The Coaching Masters organisation as its own entity, are all qualified to train, qualify, accredit and provide qualifications in every aspect of NLP & Coaching.

Any student who passes our courses is entitled to use the title of ‘Coach’, ‘NLP Practitioner’ & ‘NLP Master Practitioner’ – depending on what course you have taken with us.

Whilst you are not directly accredited by the ICF, you will be accredited by The Coaching Masters, your certificate with us does make you eligible to apply for the ICF Membership and to apply for the ICF ACC, PCC or MCC Credential (depending on your hours and experience in coaching). If this is a step you would like to take, you can go to the ICF website to learn more and see what is required.

Whilst you are not directly accredited by the ABNLP, you will be accredited by The Coaching Masters, your certificate with us does make you eligible to apply for the ABNLP Membership and to apply for the their Credential. If this is a step you would like to take, you can go to the ABNLP website to learn more and see what is required.

These are not a necessary steps in order to claim the accredited status, it’s more of an extra layer of validation should you wish to establish yourself directly with a governing body.

Where or by whom you are accredited by isn’t important, it’s the skills you acquire and the Accredited Coach title that you can use to boost your confidence and authority that matters.

Our Assessment Process

Accreditation

Training
Obtain coach-specific education and training with The Coaching Masters way of coaching. You must complete the full 68hrs of online training material.
Workshops
You must attend 90% of the workshops for 1-2-1 coaching practice in order to apply your newly learned skills.
Knowledge Assessment
You will be required to complete a knowledge assessment which has 12 multiple choice questions and a final written question.
Coaching Observation
Pass a coaching evaluation to demonstrate that you have learnt a technique in the course to The Coaching Masters standards.

We take this very seriously. The majority of those who commit themselves to the process, pass.

If you would like to continue your journey through ICF either with their membership or by earning a credential you can take our certificate that is given to you when you complete the course and apply directly with them.

Please visit their website to see their next steps: https://coachingfederation.org/credentials-and-standards

NLP Master

Training
Obtain a NLP Practitioner and NLP Master Practitioner education and training with The Coaching Masters. You must complete the full 67hrs of online training material.
Workshops
You must attend 90% of the workshops for 1-2-1 coaching practice in order to apply your newly learned skills.
Knowledge Assessment
You will be required to pass a knowledge assessment which is a written exam of 20 questions.
Coaching Observation
Pass a coaching evaluation to demonstrate that you have learnt two NLP techniques in the course to The Coaching Masters standards.

We take this very seriously. The majority of those who commit themselves to the process, pass.

If you would like to continue your journey through ABNLP either with their membership or by earning a credential you can take our certificate that is given to you when you complete the course and apply directly with them.

Please visit their website to see their next steps: https://abh-abnlp.com/certification/

Getting Insured

After gaining any of our qualifications, you are suitable to apply for all forms of coaching insurance from any insurance provider. This type of Insurance can be extremely comprehensive and would likely cover you in the following key areas:

Coaching-Specific Professional Liability Insurance or also known as Professional Indemnity Insurance.

Professional Indemnity – the risk of being sued for an error in your professional activities.

Product Liability – your liability for injury, loss or damage caused by products supplied, or by errors in products supplied.

Libel & Slander – your liability for allegations that you have libelled or slandered someone else in good faith.

Helping people is in our DNA

We don’t just help people create freedom-based businesses that bring them joy; we extend this by trying to help create freedom for as many people as we can! Our staff are involved with a charity and volunteer work that impacts the part of the world they live in. Plus, as a remote team, we keep our environmental and carbon footprint to the bare minimum with no commuting, client travel impact or big office buildings to air conditioning or heat. Check out some recent stuff the team have been involved with here:

Longdean School

Lewis was expelled from school at 15 but he found himself giving these 600 school kids advice.

“It was an amazing moment to be able to share what I’ve learnt about transformation with the younger generation, to a group of 13-16 years olds, at a local school roughly 10 minutes away from where I grew up,” Lewis says.

He recounted his experiences along with his signature ‘7 Stages of Hunger’ – which can turn anyone into a never-ending source of inspiration through the following stages: Change, Move, Belief, Motive, Obstacles, Action, and Push.

This is something Lewis will always be proud to do free of charge even if he can help just one troubled kid in the same situation as himself, all the pain he has been through is 100% worth it. Lewis appeared to have changed many people’s lives that day.

If you’d like to support Longdean School, please visit their website.

Sophie’s Legacy

Sophie Legacy is a charity that was created after a little 9 year old girl unfortunately lost her battle with cancer. Before she died she had a bucket list of things she wanted to do and wanted to change, however she was unable to complete some of the things on her bucket list, and Sophie’s Mum Charlotte, made it her mission to make those things happen.

Emma previously volunteered with Sophie Legacy, providing ongoing support by attending grocery shops, such as Asda, Morrisons, Tesco and ask the public to add an additional item to their shopping trolley to donate to the cause so that the parents always have something to snack on.

If you’d like to support & volunteer with Sophie Legacy, you can visit their website for more details.

Tavi Draugi

Tavi Draugi goal is to support and delight children, needy families, and retirees, as well as help with attracting sponsors, and advice to other members.

Dana, volunteered by packing food hampers that would be given to Ukrainian refugees who have just arrived in Latvia. She also helped pack other commodities to be sent to Ukraine during food shortages.

If you’d like to support & volunteer with Tavi Draugi, you can visit their website for more details.

GMA Kapuso Foundation

GMA Kapuso Foundation is a non-government organization in the Philippines, composed of compassionate individuals brought together by their burning desire to be of service to our fellow Filipinos.

The Creative team of TCM, Andrea, Zandrei & Ron volunteered their time in packing relief goods for distribution.

If you’d like to support GMA Kapuso Foundation, you can visit their website for more details.

Ragam Foundation

Ragam Foundation partners with local businesses, organizations, and incredible volunteers to improve the health, livelihood, and happiness of locals across Bali and Indonesia.

Bonnie volunteers for Ragam Foundation, She dedicated her time and helps prepare the meals for the children.

If you’d like to support Ragam Foundation, you can visit their website for more details.

Sunya Giri Orphanage

The Sunya Giri Orphanage has the desire to send Hindu children from underprivileged families to school while remaining determined to uphold a mountain-sized sincerity. Founded on June 1, 2001, the Sunya Giri Hindu Orphanage has sent more than 100 students to high school and vocational school levels. Adam dedicated his time and donated goods and volunteered with the organisation.

If you’d like to support Sunya Giri Orphanage, you can visit their website for more details.

Sophie’s Legacy

Sophie Legacy is a charity that was created after a little 9-year-old girl unfortunately lost her battle with cancer. Before she died she had a bucket list of things she wanted to do and wanted to change, however she was unable to complete some of the things on her bucket list, and Sophie’s Mum Charlotte, made it her mission to make those things happen.
Emma volunteer her time with Sophie’s Legacy and collected food donations from the public at a local food shop for parents with children in hospitals.
If you’d like to support Sophie’s Legacy, you can visit their website for more details.

Yayasan Widya Guna

Yayasan Widya Guna, is a formal Indonesian non-profit organization, a place where Balinese children can receive a good start in life. Orphans, the disabled and other children needing a helping hand are given the opportunity to obtain a good education, and become independent and responsible for their own future.
Eka, dedicated his time by sharing some Food with the foundation like: Rice, Egg, Vegetable, Fruit, Milk, Tea, etc. All the food will cook for them and their volunteer teacher at that foundation. They also volunteered as a sports trainer for them and played hand ball together with the Kids.
If you’d like to support Yayasan Widya Guna, you can visit their website for more details.

Surf February

Shannen dedicated her time to Irish Support Agency which provides help for those struggling abroad and creates a safe space for them to open up about the struggles that come with being an Irish ex-pat in Australia. She helped with volunteering in their St Patricks’ day parade and will continue to volunteer in whatever ways they need assistance. Shannen gifted 4 x Accreditation courses so they can upskill themselves and provide further help to those struggling abroad. If you’d like to support Irish Support Agency you can visit their website for more details.

Irish Support Agency

The Inspiring Leadership Foundation

Kelly joined The Inspiring Futures Academy, a year-long programme (that she co-created with the charity) that supports girls and women worldwide through workshops, programs, events and mentorship. She organised and hosted the celebration event for Inspiring Leadership Foundation at The Goldsmiths Hall in London. If you’d like to support The Inspiring Futures Academy you can visit their website for more details.

International Committee of the Red Cross for Ukraine

Todor, has joined the International Committee of the Red Cross for Ukraine and has been making a tremendous difference by supporting Ukrainian kids in need.Through his generous donations of clothes and food, Todor has shown incredible kindness and compassion, bringing hope and comfort to those who need it most. Todor made a positive impact in the lives of others.If you’d like to volunteer and donate you can visit their website for more details.

RSPA Wirral

Mark who volunteered at the RSPCA Wirral & Chester Branch. The RSPCA’s (Royal Society for the Prevention of Cruelty to Animals) focus is rescuing, rehabilitating and rehoming animals in the UK.His tasks were to look after the cats for the day, clean their litter trays, replace water, clean their pens, and spend time on socialisation tasks like cuddling and playing with them. Mark is a cat whisperer and this is something definitely very close to his heart.If you’d like to volunteer you can visit their website for more details.

Cardiff’s Dog Home and Rescue Centre

Cardiff Dogs Home operate a re-homing procedure which aims to find the best possible home for each dog in their care.

Jermaine, recently volunteered at Cardiff’s Dog Home and Rescue Centre an organisation house and donated a large amount of high-nutrient dog food to Cardiff’s Dog Home and Rescue Centre which they are short on and also dedicated his time supporting the staff members who are low on morale using my expertise.

If you would like to support and volunteer, you can visit their website for more details.

Ampon Alaga

Ampon Alaga is the rescue and adoption project of PETA Asia based in Metro Manila, Philippines. It’s basically an animal shelter for rescued dogs and cats that’s waiting for their forever homes.

Bonne Lopez volunteered as a dog-walker for the organization Ampon Alaga. They needed a helping hand in walking and playing with the rescued dogs – this is very close to Bonne’s heart and she had a great experience being able to help the Dogs.

If you’d like to volunteer and support Ampon Alaga, you can visit their Facebook for more details.

Hope for Homeless

Hope for Homeless is a shelter for neglected and stray dogs in Cyprus, run entirely by volunteers. No subsidies or other income, only gifts and donations. Their shelter has
existed since 2014 and has already found a golden basket for many hundreds of dogs.

Despite having her leg injured she still dedicated her time to organizing foods and
blankets for the dogs, and she also decided to do it once a week by visiting and washing the dogs and taking them to a walk.

If you’d like to volunteer at Hope for Homeless you can visit their Website for more details.

Fundación Sí

Fundación Sí is a Non-Government Organisation whose main objective is to promote the social inclusion of the most vulnerable sectors of Argentina.

The work is carried out by a large number of volunteers through a comprehensive approach that includes assistance, support, training, education and work culture.

Natalia did some volunteer work with the organization and went with this wonderful group of beautiful souls to talk to the homeless people that live in the streets of Buenos Aires.

If you’d like to volunteer at Fundación Sí you can visit their Website for more details.

Help2Educate Foundation

The Bradbury Day Centre is a warm and safe place in Southend where trained staff are on hand to provide support and link people to the right services. On average, HARP helps over 1,000 people who are either homeless or at risk of homelessness every year. The HARP pathway is different for everyone and is tailored to each person’s needs. Everyone that walks through the doors at HARP can talk through the issues they’re facing in their own time.

Zarina, volunteered her time to collect and donated food that is most needed for their homeless people.

If you’d like to volunteer at Harp Southend’s Homeless Charity you can visit their Website for more details.

Harp Southend’s Homeless Charity

Zarina, volunteered her time to collect and donated food that is most needed for their homeless people.

If you’d like to volunteer at Harp Southend’s Homeless Charity you can visit their Website for more details.

Live For Others

Live for Others is a local organization who do frequent Clothes and Food Distribution Drives and other bits in the city to help people on the streets. From winter jackets and blankets to food, volunteers move around the city to support people on the road.

Gaurav, dedicated his time to help by volunteering and moving around the city to distribute food and clothes.

If you’d like to volunteer with Live for Others you can visit their Facebook for more details.

WIJdezorg

WIJdezorg is a recognised organisation in the Netherlands that offers assisted living, care, and welfare services to elderly people with
dementia who cannot take care of themselves or do not have anybody to help them.

Kim and her dog Emilio recently volunteered by doing some pet therapy with the residents, enjoying conversations with them, taking them out for a walk, and making them a cup of coffee and tea. Kim had a rewarding day making the elderly feel cared for; and a beautiful moment to reflect on the valuable work and commitment that is done in the field of elderly care.

If you’d like to volunteer at WIJdezorg you can visit their Website for more details.

Verein zur Unterstützung Bedürftiger

Verein zur Unterstützung Bedürftiger e.V. – Kleiderstube der Evangelischen Kirchengemeinde Königswinter is an organization in Germany, that belongs to the Protestant church and collects clothes and other donations for homeless people and young mothers in need.

Christina recently did some charity work by donating collected clothes and shoes and gave them to homeless people and refugees and other people in need to the organization.

If you’d like to volunteer and Donate to Verein zur Unterstützung Bedürftiger you can visit their Website for more details.

Mayflower Animal Sanctuary

Mayflower Animal Sanctuary shelters abandoned pets and rescues from kill shelters in Romania. Last year the organization rescued nearly 500 animals.

Sarah, volunteered her time to walk the dogs and clean all the kennels despite between 6 of them who volunteered. Sarah also decided that she will be helping them out each month to offer a helping hand.

If you’d like to volunteer and support Mayflower Animal Sanctuary, you can visit their Instagram for more details.

Project Pearls

Project Pearls mission is to help the poorest of the poor children in Helping Land Tondo Manila to have a better life by giving them PEARLS: Peace, Education, Aspiration, Respect, Love and Smiles through education, empowerment, nutrition, nourishment, and healthcare.

Marianne volunteered as “teacher for the day” on their Brain Booster Activity which is focused on art and crafts to develop children’s creativity and artistic skills. Being a previous educator, teaching children has always been her way of making a positive difference.

If you’d like to volunteer and support Project Pearls, you can visit their website for more details.

Ocean Hero

OceanHero is a search engine like any other. The major difference is that with every search, you help save the oceans from plastic pollution. For every five searches you do, They collect one ocean-bound plastic bottles.

Yousef volunteered his time to join the Cleanup operation in Bali which help save the oceans from plastic pollution.

If you’d like to support the search engine with The Ocean Hero, you can visit their Website more details.

Generation for Change CY

Generation for Change CY is committed to positive social change through supporting vulnerable and marginalised communities – including but not limited to persons of low socioeconomic status, refugees, asylum seekers, migrants, and any persons facing discrimination. We seek to harness the power of diversity to advocate a fair and inclusive society.

Christy has volunteered her time to drive around and deliver donations to different homes, Christy can see the amazing impact they are having on refugees in Cyprus right now.

If you’d like to support and help make a donation with The Generation for Change CY, you can visit their website for more details.

Northampton Hope Centre

Northampton Hope Centre helps people experiencing problems of disadvantage and marginalisation, including hardship, homelessness, addiction and mental health. As well as giving practical support, they focus on helping people to help themselves.

Kelly has offered to gift the accreditation course and membership to their training team to help them change peoples lives.

If you’d like to support and help make a donation with The Northampton Hope Centre, you can visit their website for more details.

La Cabane Barbados Beach Cleanup

La Cabane Beach in Barbados is organizing a Cleanup to help make the beaches of Pristine and connect the community.

Ric, together with his Family who recently participated in some charity work for the La Cabane Beach Cleanup by volunteering his time to help clean up the beautiful local beach in Barbados. which he decided to do once a month now to help the organization.

If you’d like to support and help the cleanup drive with La Cabane Beach, you can visit their Instagram for more details.

The Clock Tower Sanctuary

The Clock Tower Sanctuary’s mission is to work with young people experiencing homelessness to help them to move from crisis to stability.

Lauren and Sarah helped The Clocktower Sanctuary by sorting out donated food for young homeless people. They spent time organising and storing a large volume of food and drink items which had been gifted by the local community.

If you’d like to support and help make a donation with The Clocktower Sanctuary, you can visit their website for more details.

Sunshine Acres Children’s Home

Sunshine Acres provides a loving, wholesome, Christian home for children who are separated from their parents and helps them establish long-term relationships with stable parental figures, preparing them for success in adult life.

Daniel had the pleasure of coaching a flag-football team at their facility with a mix of their residents and other children in the community, and seeing the support and care the House-Parents provide is a great example of the selfless work these outstanding individuals provide on a daily basis. It’s great to be able to provide staff members of Sunshine Acres with resources from TCM to show that their hard work does not go unnoticed.

If you’d like to support and help make a donations with Sunshine Acres Children’s Home, you can visit their website for more details.

Trash Hero Indonesia

Bali is such a beautiful place, and it is essential to look after it. Bonnie believes that it is vital to help clean our beaches, so the trash does not end up in the ocean, so she joined the Trash Hero movement to pick up trash and clean up the beaches in Bali.

TRASH HERO is an energetic, volunteer-led movement that drives change within communities around the world, motivating and supporting them to clean and prevent plastic waste.

If you’d like to support and help prevent plastic waste with Trash Hero, you can visit their website for more details.

Masungi Georeserve

The Masungi Georeserve is a conservation area and a rustic rock garden tucked in the rainforests of Rizal, in the Philippines. As we need more trees in the Philippines to absorb carbon and combat climate change.

In this sanctuary, The Coaching Masters Philippine Team commune with nature, and trek the mountain estimated of 3-4 hours in total to get on top to do the Tree Planting.

If you’d like to support and plant more trees with Masungi Georeserve, you can visit their website for more details.

Chloe Orphans

Chloe Orphans is located in Bali, Indonesia. This orphanage was founded in 2010 by Pastor Victor Hutapea and his wife, Susiana. They are also the houseparents for the 19 kids who stay in the orphanage. For Christmas 2021, The Coaching Masters and Cafe Coach collaborated to give the kids Christmas Day Out with present shopping and a movie night If you’d like to make a donation to Chloe Orphans, please visit their website.

Lucky Dog Rescue Bali

Lucky Dog is a vet in Bali that looks after dogs who have been mistreated or abandoned. Housing over 50 dogs across two locations, the rescue center provides treatment, food and shelter with the aim of finding the dogs homes; although, unfortunately, not all are found homes and become permanent residents of the rescue shelter.

The Coaching Masters provide regular food donations and also sponsor some of the dogs that require immediate medical treatment.

If you’d like to support Lucky Dog Rescue, please visit their website.

Jodie O’shea Children’s Orphanage

Jodie O’shea houses 75 children ranging in ages from 6 months to 19 years. Of these children, some are from Sumba, a very poor and arid island to the east of Bali and some are from Bali or other Indonesian islands. The charity does an amazing job to look after the children and help them transition into education and employment until they are adopted.

The Directors of The Coaching Masters Lewis & Jonny have visited to cook meals for the orphans around Christmas, and also actively donate and help source items on their wish lists.

If you’d like to make a donation to Jodie O’shea Children’s Orphanage, please visit their website.

The Trussell Trust

The Trussell Trust supports a nationwide network of food banks and together they provide emergency food and support to people locked in poverty, and campaign for change to end the need for food banks in the UK.

Our Co-Founder, Liam James Collins, regularly spends time and money to buy all the essential food and sanitary items that the trust needs and delivers it to various food banks around London.

If you’d like to get involved and help support The Trussell Trust, please visit their website.

CALM (Campaign Against Living Miserably)

The Campaign Against Living Miserably (CALM) is leading a movement against suicide. Every week 125 people in the UK take their own lives. And 75% of all UK suicides are male. CALM exists to change this.

The Coaching Masters are currently exploring opportunities to work with CALM on fundraising, promotion & volunteering; at the moment, we have made a monthly donation that will help support the amazing work of CALM.

If you’d like to get involved and help support CALM, please visit their website.

Chelsea’s Angels

Chelsea’s Angels has been set up to raise funds for families whose children have been diagnosed with Neuroblastoma and other cancers. Their mission is to ease the financial and emotional pressures of living with a child suffering from cancer.

Our Finance Manager at The Coaching Masters is volunteering at future events to help with fundraising, and we also donate items that are shown on the children’s wish lists for their ‘Boxes of Happiness’ that they send out to children who are currently battling cancer as well as their siblings.

If you’d like to get involved and help support Chelsea’s Angels, please visit their website.

Healed Scars

Healed Scars is a charity that one of the graduates of our Accreditation program, Lucie Hanzlickova, is heavily involved with after herself being a survivor of child, sexual, and relationship abuse. The charity exists to raise awareness around damages and challenges caused by trauma and abuse. They have hopes to make the world free from judgment, pain, and fear, and to empower female survivors to rebuild their lives and find their freedom.

The Coaching Masters have allocated some complimentary membership access to a select number of the charity’s service users, in the hope that our mindset & coaching tools can help them rebuild their life.

If you’d like to get involved and help support Healed Scars, please visit their website.

Camden Against Violence (CAV)

CAV are doing fantastic work within the London Borough of Camden in the UK. They work with ex offenders as well as victims of knife crime and gang violence.

One of our previous graduates of our Accreditation program, Natoyah Horsford, will be representing The Coaching Masters during CAV’s ‘Stand up stand out’, a female empowerment project for young women. We also donate some coaching qualification scholarships to graduates of their programs that they feel could be a good fit to step into the coaching world.

If you’d like to get involved and help support Camden Against Violence (CAV), there website is currently under construction, but you can visit their facebook page in the link above.

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Disability/Discrimination/DEIJ Statement

At The Coaching Masters we believe in equal opportunities for everyone. We do not discriminate against any of our team members, members or clients. We seek to empower Coaches to incorporate Diversity and Inclusion in their everyday practice.

The Coaching Masters endorses the right of individuals not to be discriminated against. We do not have a biased or discriminatory perspective on religion, class, ethnicity, culture, gender, and persons with disabilities. We recognise and respect cultural differences. We are building a Community that is inclusive and varied to people of all backgrounds.

What is Diversity? The practice or quality of including or involving people from a range of different social and ethnic backgrounds and of different genders, sexual orientations, etc.

What is Inclusion? The practice or policy of providing equal access to opportunities and resources for people who might otherwise be excluded or marginalized, such as those who have physical or mental disabilities and members of other minority groups. Inclusion is seen as a universal human right. The aim of inclusion is to embrace all people irrespective of race, gender, disability, medical or other needs.

The Coaching Masters relies on all its members to engage positively with the Diversity and Inclusion Declaration. Discrimination of any kind is not acceptable, and members will not support or engage in this behaviour. Members will be open-minded and willing to learn different outlooks and ways of being in situations or cultures that they are unfamiliar with. It is important for our members not to remain ignorant and to be open to possible areas of discrimination. With non-judgemental conversations, we can all learn how to be better well-adapted to other cultures.

Our members will uphold the inclusivity of all individuals and embrace individual differences. Members of The Coaching Masters will be inclusive of ideas, cultures and lifestyles. It is integral to us that everyone is treated equally, from our members and beyond. This will help create a more socially inclusive world. Members will engage in developmental activities that are likely to increase their self-awareness in relation to equality and diversity. If you see someone else in the community being biased or discriminatory in a situation, it is right to suggest a more inclusive way of moving forward.

1. Contextualizing definitions to our reality

We believe that including standard definitions of DEIJ is not enough. To make progress on DEIJ priorities, we need to have a clear understanding of what each theory actually means. We are aware of the role of the language used in our interactions. That is why we ensure that all our Community members (coaches in training, graduates, trainers, mentors, and assessors) have a shared, specific understanding of what: diversity, equity, inclusion, and justice mean. We believe that this creates a common foundation for progress.

2. Committing to recognise social identities

At The Coaching Masters, we promote an intersectional DEIJ approach that recognises that social identities do not exist in isolation and instead are interconnected and impact one another. We know it is imperative that, as trainers, we embody the desire to learn and to combine reflective practice with a kind, curious and caring approach to creating change in inequitable structures. We aim to create opportunities for trainers and students to learn with and from one another.

3. Providing strong leadership

As providers of coaching education programs, we are aware we have a unique position – and therefore a unique responsibility – to lead the industry forward and create a more just and equitable training experience. The Coaching Masters leaders and members of our Community are required to demonstrate a commitment to reducing the gaps around DEIJ and lead by example.

4. Having conversations about race and changing the culture

5. Understanding neurodiversity

We are committed to improving the collective understanding of difference and especially improving the collective understanding of neurodiversity. Neurodiversity is a viewpoint that brain differences are normal rather than deficits. Neurodiverse people experience, interact with and interpret the world in unique ways. At The Coaching Masters, we believe that this concept can reduce the stigma around learning and thinking differences and can promote the emergence of the uniqueness of each human being. It is an important perspective to embrace for a professional coach and, therefore, a key topic in coaching education.

6. Understanding what works

Our leaders and our Community members are committed to working together to ensure that evidence on ‘what works’ is high quality and to share evidence of what works and what doesn’t. We are creating a collection of case studies and different success cases with the purpose of developing our successful cases and spreading their benefits in a higher number of situations.

7. Celebrating diversity

All members of The Coaching Masters Community have a responsibility to promote equality, dignity and respect, and most of all, to celebrate diversity and to challenge unfairness and discrimination. We believe that being grateful and celebrating diversity is a value that brings more awareness and a more collaborative environment, especially in the coaching education sector, where welcoming the clients as they are in the moment is one of the highest competencies for a coach.

8. Addressing inequalities from different perspectives

The Coaching Masters is committed to inviting keynote speakers to share their knowledge and experience around DEIJ, to inform our leaders and Community members and to inspire further thinking and action to expand our awareness and to promote equality in what we do and in who we are in our roles and as human beings.

ICF Diversity and Inclusion

At ICF, it is our vision to make coaching an integral part of a thriving society, and to make that happen, we must first ensure coaches have the ability and support to thrive in their own right. Each day we are working towards creating a more diverse, equitable, inclusive and just coaching profession for all professional coaches and clients worldwide.

As members of the ICF community, we ascribe to the core values of professionalism, collaboration, humanity and equity. The foundation of these values is a shared commitment to diversity, inclusion, belonging and justice.

Expand global representation for under represented communities to ensure inclusion and belonging throughout our ecosystem.

Invest in education to increase diversity intelligence and provide professional development opportunities for leaders, volunteers, staff, ICF Members and other stakeholders.

Create an accessible environment for all stakeholders with any disability.

Establish policies that reinforce equity throughout the coaching profession and ICF community.

ABNLP International CIC (ANLP) – Equal Opportunities and Diversity Policy Statement

It is our policy to ensure that no ABNLP Member, volunteer, employee, contractor, visitor, customer, author/potential author or event participant is disadvantaged or receives less favourable treatment because of factors including but not limited to: age; physical and mental disability; physical appearance; gender identity; marriage or civil partnership; pregnancy, maternity or paternity; race, nationality, religion and belief; gender; sexual orientation or socio-economic background. This is in compliance with the Equality Act 2010 (UK).

Who Are The Coaching Masters?

Who Are The Coaching Masters?

We Are The Fastest-growing Online Coaching Community In The World!

Is The Coaching Masters For You?

Who Is A Coaching Master?

A Coaching Masters Has…

Blended Learning

Connect

Social Networking

Grow

E-Learning

Meet

Co-working & Events

Exchange

Coaching Marketplace

Connect

Grow

Meet

Exchange

The Real-Life Transformation

VR Coaching – Our Pioneering New Realm Of Coaching

Meet Our Founders

Lewis Raymond Taylor

Liam James Collins​

Lewis Raymond Taylor

Liam James Collins​

Meet The Trainers

Meet The Team

The coaching masters have a passionate team of 80+ people from many cultures and diverse backgrounds.

Our Core Values

Lisa Grum

Mindset & Business Coach

Tsamara Fahrana Putrityas

Human Design Coach

Kirsty Birch

Mindset and Business Coach

Woman, 68, Explains How She Boosts Income By $129,000 And Became Mortgage free

-Jill McGowan

Woman, 68, Explains How She Boosts Income By $129,000 And Became Mortgage free

Don’t Feel Ready or Unsure Whether Becoming a Coach is for You?

Our Mission

To provide fun, engaging and interactive training that will enhance the effectiveness of coaches across the globe.

Our Vision

Our vision is to provide ordinary people with extraordinary tools to create freedom for themselves and others.

What Makes Us Different

Our Results

TCM Core Competencies

Know yourself

Action Focused

Growth

Non-judgemental

Uphold boundaries

Community

Extraordinary tools

Believe in the power of coaching

Code of Ethics

TCM Code of Ethics for our Members

TCM Member Core Values

ICF Core Competencies

A. Foundation

B. Co-Creating the Relationship

C. Communicating Effectively

D. Cultivating Learning and Growth

ICF – Code of Ethics

1. Introduction

2. KeyDefinitions

3. ICF Core Values and Ethica lPrinciples

4. Ethical Standards

5. The Pledge of Ethics of the ICF Professional

ICF – Core Values

Professionalism

Collaboration

Humanity

Equity

ABNLP – Code Of Ethics

ABNLP – Core Values

Lewis Raymond Taylor

Liam James Collins​

Lewis Raymond Taylor

Liam James Collins​

Who Are
The Coaching Masters?

Is The Coaching Masters
For You?

Who Is A
Coaching Master?

Liam James Collins

Liam James Collins

Liam James Collins

Liam James Collins