How To Add Value Through Your Social Media Content


Finding it difficult to add value through your social media content?

Struggling to establish meaningful relationships with your following, big or small?

If you are amongst the large group of coaches who use social media for your business

But aren’t sure of what you can do to successfully add value to your prospects through the strategic use of social media here are some ideas:

And remember, the more value you add to peoples lives the more money you’ll make!

1. Post Valuable information

Take advantage of every opportunity to share your coaching knowledge with the people who are interested enough in you to follow you on social media.

Posting valuable information isn’t rocket science and doesn’t have to take a lot of time.

It can be as simple as taking a couple of minutes to post a link to your blog or to explain a process in basic terms that they will relate to and find interesting.

Do a quick Google search for inspiration or tap in to how you’re currently feeling/ current situation and use it as a content cue.

Every time you take the opportunity to educate your fans, they will believe you care, see you as adding value to their lives and appreciate it.

By posting valuable information you are not only keeping your audience engaged with your brand but will you’ll also empower them to better themselves and importantly, see you as an authority figure!

2. Be there for your followers

If you want to add value to your fans you must become more responsive

When it comes to engaging with potential future clients (your online following).

Here are the top ways to engage on social media:

  • Respond to all comments on content posts you put out
  • Respond to all DM’s from your new connections on social media platforms
  • Reach out via DM to all new followers, introduce yourself and get to know them better, see if you can help them in any way
  • Follow back and comment on followers posts

Don’t be scared of interacting with your followers. It’s what they want!

To be recognised and valued as well as given free valuable content and a reason to follow your journey

3. Offer Benefits

Give your followers something unique on your social media page

A reason to follow you, through adding extra value, offers and exclusives

Unique promotions just for your social media following have the ability to draw visitors to your profiles and when used correctly, can be a very valuable tool to encourage engagement

The point is to try and make your followers feel appreciated and give them incentives and value that will encourage them to keep that online relationship going.

Discounts on your services, limited time offers, the opportunity to work with you 1:2:1


Don’t let the fear around building your audience from the ground up or doing a bit of extra work/research put you off from starting to add value through your social media platforms

You’ll soon get into the helpful habit of contributing to your audience without overthinking it.

And once you do, you’ll see the benefits that come from doing the simple steps above and always creating valuable content.

Give it a go today!

The Coaching Masters

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