Governance

We understand that choosing the right training provider can sometimes be a stressful and overwhelming process. There is a lot of mis-information in the industry and it can be hard to decipher what is genuine and what is a marketing messaging.

Here at The Coaching Masters our integrity is extremely important to us, and we pride ourselves on complete and utter transparency; therefore, this page serves to educate you on the ins and outs of the industry so that you can make the right decision for you.

As a graduate of The Coaching Masters Accreditation Course you have the ability gain a membership through ICF (International Coaching Federation).

Please visit their website to see their next steps: https://coachingfederation.org/credentials-and-standards

As a graduate of The Coaching Masters NLP Master course you have the ability to gain membership at both The Association of NLP (ANLP) and The American Board of NLP (ABNLP).

Please explore their different levels of memberships directly on their websites.
ANLP : https://anlp.org/members/package-comparison
ABNLP: https://abh-abnlp.com/certification/

Industry background

There has been a lot of confusion around which training provider offers the right level of training in the Coaching and NLP industry over the last 20 years, and there is a common misunderstanding that there are certain organisations you must purchase from in order to have a valid legal coaching status. This, however, is not the case, and the simple answer is that there is currently no ‘right level; It is all down to the personal choice of the student.

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Our Associated Governing Bodies

We understand the confidence and assurance external validation can bring to our students; therefore, we decided to step on both sides of the fence and seek accreditation from highly-respected governing bodies in the industry, to show that even by the current industry standards, our training is of the highest-quality.

This is an optional layer of validation that we have chosen to achieve, but we do not require these in order to qualify and accredit Coaches and NLP Practitioners. To put it simply: we don’t need them, but we got them anyway.

The Coaching Masters 12 Week Coaching Programme is accredited to a Level 1 by The International Coaching Federation. In order to achieve this accredited status for both the training material and the trainers, we had to carry out a vigorous and comprehensive assessment to ensure the absolute highest-standards of the ICF. You are welcome to contact the ICF to confirm this status and learn more about their organisation at https://coachingfederation.org/

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Our NLP Master course offers a comprehensive pathway to mastering Neuro-Linguistic Programming at both Neuro Linguistic Programming Practitioner & Master Practitioner Level and is fully accredited directly by the American Board of Neuro Linguistic Programming (ABNLP).

The course is taught by Liam James Collins who is a qualified NLP Trainer, accredited by the ABNLP and a trainer member of the Association of Neuro Linguistic Programming (ANLP).

Our course is not ‘recognised’ or ‘accredited’ by the ANLP due to it only being based in the U.K; however, upon completion of our course, due to our accredited status with the ABNLP and the qualifications of our trainers, students are still eligible for membership with both the ANLP in the U.K and the ABNLP, globally.

Our NLP Master course offers a comprehensive pathway to mastering Neuro-Linguistic Programming at both Neuro Linguistic Programming Practitioner & Master Practitioner Level and is fully accredited directly by the American Board of Neuro Linguistic Programming (ABNLP).

The course is taught by Liam James Collins who is a qualified NLP Trainer, accredited by the ABNLP and a trainer member of the Association of Neuro Linguistic Programming (ANLP).

Our course is not ‘recognised’ or ‘accredited’ by the ANLP due to it only being based in the U.K; however, upon completion of our course, due to our accredited status with the ABNLP and the qualifications of our trainers, students are still eligible for membership with both the ANLP in the U.K and the ABNLP, globally.

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The Coaching Masters 12 Week Coaching Programme is accredited to a Level 4 equivalent by The International Authority for Professional Coaching & Mentoring. In order to achieve this accredited status for both the training material and the trainers, we had to carry out a vigorous and compressive assessment to ensure the absolute highest-standards of the IAPC&M. You are welcome to contact the IAPC&M to confirm this status and learn more about their organisation at https://coach-accreditation.services/directories/find-an-accredited-training-course/entry/386/

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The Coaching Masters NLP Master Practitioner Course are officially accredited and recognized under the Complementary Medical Association. This is only awarded to training providers that can demonstrate an extremely high standard of Neuro Linguistic Programming. Please feel free to contact The CMA directly to confirm this using our CMA Membership Number: C202002200004 and learn more about their organisation at: https://www.the-cma.org.uk/

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The Coaching Masters NLP Master Practitioner Course are officially accredited and recognized under the Complementary Medical Association. This is only awarded to training providers that can demonstrate an extremely high standard of Neuro Linguistic Programming. Please feel free to contact The CMA directly to confirm this using our CMA Membership Number: C202002200004 and learn more about their organisation at: https://www.the-cma.org.uk/

The Coaching Masters 12 Week Coaching Program has earned official certification from the Continuing Professional Development (CPD). This certification is a testament to our program’s alignment with international standards. A dedicated team of seasoned CPD assessors has meticulously reviewed our course. You are encouraged to reach out to CPD directly to verify this certification and explore further information about their organization on their website: https://cpduk.co.uk/providers/the-coaching-masters.

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The Coaching Masters Holistic Modalities Course is officially accredited and recognised under the International Practitioners of Holistic Medicine (IPHM), Accreditation Board for Holistic, Complementary, Alternative healers/Counsellors and Beauty Therapists & Training Providers. This is only awarded to courses and training providers that meet the rigorous standards of the IPHM and demonstrate an extremely high standard of service. Please feel free to contact IPHM directly to confirm this using our IPHM registration references: The Coaching Masters Membership No: IPHMNC6253. You can learn more about their organisation at: https://www.iphm.co.uk/

The Coaching Masters Holistic Modalities Course is officially accredited and recognised under the International Practitioners of Holistic Medicine (IPHM), Accreditation Board for Holistic, Complementary, Alternative healers/Counsellors and Beauty Therapists & Training Providers. This is only awarded to courses and training providers that meet the rigorous standards of the IPHM and demonstrate an extremely high standard of service. Please feel free to contact IPHM directly to confirm this using our IPHM registration references: The Coaching Masters Membership No: IPHMNC6253. You can learn more about their organisation at: https://www.iphm.co.uk/

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Association Assessment Criteria

Although not a legal requirement, the assessment criteria of the self-regulating governing bodies do allow us to demonstrate our Coaching Trainers are of the absolute highest standard in the industry. Below you will find the assessment criteria in order to qualify as a Senior Accredited Coach with the IAPC&M that our lead trainers, Lewis Raymond Taylor & Liam James Collins​ have both successfully completed.

The IAPC&M capability assessment model is adapted from the ‘Oxford Brookes’ model for assessment of coaching. The inner-four circles represent the core of the capability assessment process. They are inter-connected as they rely on one-another for sustained development and growth as a coach, mentor or training provider. By focusing on these areas, they provide an extremely expansive assessment process to enable us to demonstrate true capability.

On top of that Lewis Raymond Taylor our accreditation trainer has successfully completed his Professional Certified Coach (PCC) Credential with the ICF.

On top of that Liam James Collins​ our NLP trainer has successfully completed his ANLP Trainers Membership and ABNLP Certified NLP Trainer Certificate.

Accreditation

Your Accredited Status

The Coaching Masters Accreditation Coaching Training Course is accredited with the ICF as a level 1. Upon completion of this course, you can claim the title of an ‘Accredited Coach’.

The Coaching Masters NLP Masters Course is accredited with the ABNLP. Upon completion of this course you can claim the title of NLP Master Practitioner.

Liam James Collins, Lewis Raymond Taylor and The Coaching Masters organisation as its own entity, are all qualified to train, qualify, accredit and provide qualifications in every aspect of NLP & Coaching.

Accreditation with CPD

Any student who passes our courses is entitled to use the title of ‘Coach’, ‘NLP Practitioner’ & ‘NLP Master Practitioner’ – depending on what course you have taken with us.

Whilst you are not directly accredited by the ICF, you will be accredited by The Coaching Masters, your certificate with us does make you eligible to apply for the ICF Membership and to apply for the ICF ACC, PCC or MCC Credential (depending on your hours and experience in coaching). If this is a step you would like to take, you can go to the ICF website to learn more and see what is required.

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Whilst you are not directly accredited by the ABNLP, you will be accredited by The Coaching Masters, your certificate with us does make you eligible to apply for the ABNLP Membership and to apply for the their Credential. If this is a step you would like to take, you can go to the ABNLP website to learn more and see what is required.

These are not a necessary steps in order to claim the accredited status, it’s more of an extra layer of validation should you wish to establish yourself directly with a governing body.

Where or by whom you are accredited by isn’t important, it’s the skills you acquire and the Accredited Coach title that you can use to boost your confidence and authority that matters.

Our Assessment Process

Accreditation

  1. Training
    Obtain coach-specific education and training with The Coaching Masters way of coaching. You must complete the full 68hrs of online training material.
  2. Workshops
    You must attend 90% of the workshops for 1-2-1 coaching practice in order to apply your newly learned skills.
  3. Knowledge Assessment
    You will be required to complete a knowledge assessment which has 12 multiple choice questions and a final written question.
  4. Coaching Observation
    Pass a coaching evaluation to demonstrate that you have learnt a technique in the course to The Coaching Masters standards.

We take this very seriously. The majority of those who commit themselves to the process, pass.

If you would like to continue your journey through ICF either with their membership or by earning a credential you can take our certificate that is given to you when you complete the course and apply directly with them.

Please visit their website to see their next steps: https://coachingfederation.org/credentials-and-standards

NLP Master

  1. Training
    Obtain a NLP Practitioner and NLP Master Practitioner education and training with The Coaching Masters. You must complete the full 67hrs of online training material.
  2. Workshops
    You must attend 90% of the workshops for 1-2-1 coaching practice in order to apply your newly learned skills.
  3. Knowledge Assessment
    You will be required to pass a knowledge assessment which is a written exam of 20 questions.
  4. Coaching Observation
    Pass a coaching evaluation to demonstrate that you have learnt two NLP techniques in the course to The Coaching Masters standards.

We take this very seriously. The majority of those who commit themselves to the process, pass.

As a graduate of The Coaching Masters NLP Master course you have the ability to gain membership at both The Association of NLP (ANLP) and The American Board of NLP (ABNLP).

Please explore their different levels of memberships directly on their websites.
ANLP: https://anlp.org/members/package-comparison
ABNLP: https://abh-abnlp.com/certification/

Getting Insured

After gaining any of our qualifications, you are suitable to apply for all forms of coaching insurance from any insurance provider. This type of Insurance can be extremely comprehensive and would likely cover you in the following key areas:

Coaching-Specific Professional Liability Insurance or also known as Professional Indemnity Insurance.

Professional Indemnity – the risk of being sued for an error in your professional activities.

Product Liability – your liability for injury, loss or damage caused by products supplied, or by errors in products supplied.

Libel & Slander – your liability for allegations that you have libelled or slandered someone else in good faith.

Our Awards in Coaching Excellence

The Coaching Masters is one of the fastest growing coaching academies in the world.

Because of that, paired with our exceptional products and services, we have gained vast recognition as one of the best coaching academy’s in the industry.

This is evidenced not only through multiple publications in such powerhouses such as Forbes and entrepreneur magazine, but also through our awards presented to us for excellence within the industry.

In 2023, for two consecutive years, we were extremely proud to receive the well respected, Corporate Vision ‘Best Online International Life Coaching Business’ award.

Giving testament to our overall vision of being the best coaching business in the world

 

Self-Regulation

Despite what you may have been led to believe, there is no official government, no legally agreed standard, no official or agreed course content, and there is a wide variation in levels of competency in both coaching and NLP.

The industry is what’s known as ‘Self-Regulated’, due to it being completely unregulated by any centralised government institution – so the industry has set up its own standards in order to try and maintain some form of regulation and quality.

This means that there is no official legal requirement or guideline you must adhere to when looking to find a training provider.

There are a number of these self-governing groups, organisations, associations, and bodies who have set up an independent business in order to reflect how they believe Coaching & NLP should be taught, practiced and accredited. However, these are just businesses, and there are no associations, bodies or institutions that are mandatory to join or achieve in order to be able to learn, teach or apply NLP or coaching.

Do not allow any training provider to tell you that you must take their training in order to be credible, as this is quite simply a manipulative marketing tactic designed to increase sales. This is something The Coaching Masters will never do. It is always your choice as to who you train with, and you’re under no obligation to anyone, or anything, to have that decision made for you.

Other coaches and practitioners may also make similar claims in order to justify their chosen route, to make them feel more superior, or it may simply be a false belief of how they believe the industry works.

The truth is, any perceived authority within the coaching space is a marketing illusion. All training providers in the industry are at an equal level. In fact, you’re free to do whatever you like as a Coach; whether that is to work with one of these associations, with us, or even on your own, using your personal experience and God-given talents. It’s all down to you, completely above-board and 100% within the confines of the law.
The Familiar Associations

You may have heard of some of the more known players in the industry such as The ICF, The ABNLP, or IAPC&M however, these more established associations are still businesses with no superior governance than anybody else in the industry, including The Coaching Masters.

Here are some extracts of language used from each of the more familiar association’s websites:

“ANLP provides a self-regulatory framework for NLP Professionals” – ABNLP

“As part of a self-regulating industry, ICF is committed to coaches providing
consistent value to their clients” – ICF

“We are an independent organisation, run by coaches and
mentors for the benefit of coaches.” – IAPC&M

As you can see, although seemingly official, these associations exist to set an independent, self-perceived standard of quality, and the use of language such as: self-regulatory framework, self-regulating industry & Independent organisation, show that with an understanding of the industry, this information is being displayed, although somewhat hard to spot to the naked eye.

Please feel free to do your own research on the topic and you will discover the same information for yourself.

The Traditional Educational System

Something we speak heavily about in coaching is limiting beliefs. Limiting beliefs are not facts but merely strongly held opinions, enforced by either oneself, sometimes family or even societal conditioning. One of these limiting beliefs is that education must be followed traditionally and in accordance with governmental structure.

Although the coaching industry is completely unregulated, we also suggest you look at the education system as a whole. There are many other ways of accessing information other than the traditional pathways that have been presented to you. Even traditional education is focused on making a profit, and of course creates the rules to benefit their profitability.

Ultimately, you’re in control of where you choose to invest and access information. Only accessing one form of education is extremely limited. There is an abundance of education available to you that may be far more useful, quicker to obtain, reap greater results, and also at a much more reasonable price-point too.

Skills Over Qualifications

Qualifications make us all feel more confident and act as a significant statement that we have the skills we claim to have. However, does a qualification actually prove your ability? Employers, clients and many other people are now starting to discredit qualifications – as they don’t necessarily represent true skill-sets. Demonstrating one’s ability is far more beneficial to anybody, and we can assure you that if you can transform someone’s life, you’ll have far more success as a coach, than you would with even a doctorate in coaching from Harvard University.

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Quality Assurance

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The way our business model is designed is to show you our ability first. The value within our membership, delivered via our online training platform, is at a $19.99 price-point, and is designed to demonstrate our coaching abilities, rather than leaving it down to guesswork.

We offer foundation certifications as part of this $19.99 monthly membership or $97 for lifetime access and you can study at your own pace and get a feel for what we are all about. After learning from us, you can then ask yourself whether you

Quality assurance Moneyback guarantee

Quality-assured Money-back Guarantee!

We are committed to delivering the highest quality coaching. If within 14 days of your course purchase, you have attended your first week’s training & workshop, and you are not fully satisfied with the quality of the course, we will offer you a 100%, no quibble, money-back guarantee.

Complaints

Complaints are extremely rare, but when we do miss something, we want to hear about it, and it’s extremely important to us that you feel heard, and we do everything we can to rectify any issues. You can check out our full complaint’s procedure at www.thecoachingmasters.com/complaints

Our Results

Whereas a lot of the training providers in the industry exist to provide certificates, we are here to help people become coaches; it’s as simple as that.
Our training is designed to give you the ability and confidence you need to become a coach, and to ensure you have the business knowledge required to ensure you’re able to establish a career from it.

Our student success rate is 98%, most of all students acquire clients immediately on completion of our program, and many go on to make a significant impact in the industry.

Our results truly do speak for themselves. The money they make, the personal transformation they have, and the impact they have in the world, is a testament to the training we provide at The Coaching Masters.

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Freedom of Choice

If you believe any other organization to be of a higher-quality, you’re welcome to explore opportunities with these providers, and we wish you all the best in finding the right training, quality and assurance that you desire.

If you’re wondering whether to go to the ICF, to ABNLP, the IAPC&M, the INN, TCM, or any other acronym for your certificate, the truth is, it doesn’t matter – what really matters is the value you receive, the skills you acquire, the confidence it gives you, and the results you get from the process If we can assist you in any way, please contact our support team at www.thecoachingmasters.com/contact

Continuous Professional Development

Continuing Professional Development (CPD) is a dynamic process that empowers learners to continuously enhance their skills, knowledge, and expertise beyond initial qualifications. Engaging in CPD ensures that individuals stay updated with the latest industry trends, innovations, and best practices. At TCM, we recognize the invaluable impact of CPD and are proud to be your partners on this journey. By enrolling in our courses, you not only gain access to cutting-edge coaching methodologies but also earn CPD hours that contribute to your professional growth. These hours serve as a testament to your commitment to excellence, making you stand out in the field. Our partnership offers a dual advantage – not only do you benefit from our world-class coaching content, but you also accumulate CPD hours, enriching your portfolio and signalling your dedication to continuous improvement. Elevate your coaching prowess with us and reap the rewards of lifelong learning and professional recognition.

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Total Training Hours:  6 hrs & 30 mins