Do you have a business brand?
Even if you haven’t consciously put any effort into branding, the answer is still:
Yes, you do!
In fact, everyone has a brand.
And we don’t just mean matching colours and pretty photos.
It’s your reputation, what people think of you, and how you present yourself to the world.
It’s so important because your brand can be used to strengthen your business.
Why Is Branding So Important?
Think of your brand as an asset to your business.
It’s how people associate you with certain skills and qualities.
Building a powerful brand allows you to capitalize on the following advantages:
– Establishes you as a professional:
The most successful coaches work consistently on their branding and public appearance. Updating their photos regularly, adding value to their audience, being creative, using video & lives. The list is endless
– Helps you stand out:
How are you different from your competitors? Your brand communicates your uniqueness and increases exposure in the marketplace. It’s your space to encourage your audience to connect with you, to relate when you share your personal journey and your opinions too.
– Builds credibility and trust:
People intuitively choose brands because they trust the experience that they will gain. If you’re open and honest, you share your thoughts and feelings, you interact a lot, your audience will view you as trustworthy and honest. It’s great for relationship building and creating potential future clients
– Lets you charge what you are worth:
Clients tend to associate established brands with higher quality and are willing to pay more. If you’re branding is on point, you have the same fluent imagery and message over all platforms of social media and the content you put out is consistent, this will undoubtedly attract future clients who see you as a great investment.
How To Develop A Strong Business Brand
If you want to find out what your brand currently looks and feels like, view your social media as a whole, your website, your Instagram/ Facebook/ LinkedIn etc even go as far as googling yourself.
When you browse through the results, think about what they say about you.
What do they tell potential clients who might view your brand?
What message are you putting out there?
If you think your brand needs to be improved, here are three helpful tips for you:
1. Define your brand identity
Your brand is the personality of your business.
Often, however, it can be difficult to define what that actually is.
To help you clarify what your business stands for, answer these three basic questions: Why, Who, and What.
Why do you do what you do?
Who are you talking to? Who are your ideal clients?
What are you providing for your clients? What problems are you solving for them?
2. Build a consistent online identity
Nowadays, your brand exists mainly online – on your website and social media.
When potential clients view your brand online, they should receive a consistent experience across all platforms.
It’s important to use the same level of professional photos and the same key messages everywhere.
3. Be active on social media
To establish your brand, you will need to talk about what you stand for and deliver consistent value for your audience.
The best way to do that is by posting and engaging with others on social media.
Commit to a regular schedule for sharing high-quality information and interact with your audience as much as possible, reply to comments, drop into followers DM’s, get to know them better.
You never know what opportunities could come from doing it.
And as a result, you will become a positive voice in the marketplace that people will actively seek out.
. . .
If you need additional help with your coaching business branding, at The Coaching Masters we offer an Ultimate Launch course, where we cover everything from personal branding, website building, social media makeovers, content planning and so much more.
If you’re interested in getting support with your coaching business so your brand looks as professional and inspiring to your clients as possible.
Find out how The Coaching Masters can support you today!