Jo Baldock

Fees Per Hour
£150.00 to £250.00
Session Type
Accredited Coaching Master

Accredite life coach focused to support, inspire and empower women as they navigate life’s challenges. Committed to creating a safe, welcoming space for clients so they feel truly cared for and guided through a partnership that prioritises their wellbeing and prepares them to thrive.

Who Do I Help?

Helping and bringing together stressed, anxious and burnt out women to empower and equip them with the tools, energy and mental clarity to go confidently in the direction of their dreams.

About Me

I’m a Leo, incredibly loyal, pretty organised, an animal lover and passionate about my home, friends and family.

For 25 years I worked a corporate career as a financial adviser in a competitive male dominated industry from the late 90s where life was fast and full of egos !

I loved my career and I worked hard , I believe that you only get out of life what you put in so working day and night was the norm for me.

In early 2019 things started to change for me, although I was still up at 5am each morning and driving an hour to the office to work in a large team environment which I had helped to build from the ground up , the dynamics changed and for the first time in years Monday was not my favourite day of the week anymore.

The work environment had become toxic , I was missing out on so much with my girls and I felt trapped by a regular income .

Over the next few months, although I remained positive and determined my wellbeing started to suffer, I was burnt out , couldn’t think straight and was running on coffee and stress while trying to put on a brave face .

Then one morning after yet another meeting I walked back to my desk, feeling exhausted, useless and that all the confidence and pride I once had in myself had been stripped from me, I was broken.

That’s when I realised it was time to go, and with no prior planning I walked away.

I had no plan, no income and no idea what I was going to do next. But as I drove home that day I cried tears of relief, no more would I have that sickening feeling of dread in the morning.

I took a break , I spent time with my friends and family, meeting inspirational women researching and learning how experiences people have in life and how others treat them affects their wellbeing a lot deeper than just on the surface.

Then early 2020 the world went into lockdown and now I not only had no job, but I was also eating more than I needed and a few glasses of wine became a daily habit

So I made a decision, it was time to get ME back ! I accepted an offer to join an online wellness accountability group and after just a few weeks fell in love with the way I was feeling and the journey I had embarked on. For the first time in years I was eating well (not dieting) I was getting stronger, I was full of energy and my mood was lifting.

I started to share my journey on social media to keep me accountable but also we were in lockdown so this line of communication became the normal.

As I shared and my confidence grew and the online curiosity and conversations started I felt a passion building and I made a decision – A decision that my experience and emotional baggage from a toxic corporate environment would not break me , it would make me. This created a drive inside me to become the best version of myself , restore my passion and go on to help others by bringing women together locally, nationally and globally to form a community where they can come together to gain the confidence and mindset to love who they are and who they want to be – after all we only get one life & one body so why waste it?

I now find joy everyday in helping other women feel good about themselves .

As an Accredited life coach, online wellness coach, business mentor and Mum I bring a whole new perspective and level of compassion, helping others overcome many of life’s challenges to create effective, long-lasting success.

I love learning from others, leading others and creating duplicatable systems to help women grow and I get so much joy in seeing them succeed.

Training, Qualifications & Experience

Coaching Master
Accredited Life Coach
NLP Coach
Health and Wellness Coach
Business Mentor


Back to You – 12 week course 12x 1:1 coaching sessions , regular phone check ins and access to my accountability community. £995.00

Single 1 hour coaching sessions – £150ph

The Total Solution – The complete body reset – £179.00

How I Work

Sessions are confi dential and held online via video session as well as typed session notes. For local clients one to one in person sessions and walking sessions also available .


I loved how my outlook on life was changing. But I knew there was something missing.
I have a demanding job but during covid and working from home I felt there was something missing.
I’d watched Jo’s journey and saw how she blossomed as she went through her coach journey.
My coaching gave me the accountability, for my own journey, which in turn made me focus on the areas that were lacking. My nutrition has improved and my personal development is just brilliant now.
I love the community and coaching has given me a sense of purpose, more confidence and acceptance of myself as I am.- Kelly N

I needed to completely change my lifestyle, I needed the accountability and something to focus on. I needed to connect with positivity and someone who I knew would be there to help me stay on track was so important to me.
What it has done for me….
Completely changed my life, it fact I’d go as far as to say saved my life, as my lifestyle was so unhealthy it was becoming dangerous!
I’m more confident, I believe in myself, and I’ve fallen in love with the person I’m becoming – Allyson H